After experiencing a period of winning by price, the automotive industry will eventually have to usher in an era of quality. It can be seen that consumers are now paying more attention to the quality of cars, and from its perspective, car complaints are the most direct feedback on the quality of cars, and one of the topics of great concern to the industry. So, in the past 2016, what is the overall situation of domestic auto complaints? What kind of industry situation is reflected? Recently, Gai Shi Automobile combined with the relevant data released by the third-party vehicle quality evaluation platform, from the brand, car system, complaint focus and other dimensions to the 2016 car complaints summary analysis, now share the following, welcome attention!
The proportion of joint ventures is higher than that of independent Americans.
From the brand point of view, in the first half of 2016, the proportion of auto complaints in the first 11 months of the joint venture brand exceeded the autonomy, which accounted for the highest proportion in June, reaching 66%, and the proportion of self-owned brands in the month was reduced to 32%. It is worth mentioning that the number of complaints from independent brands in December exceeded the sum of joint ventures and imported brands, and 2,606 complaints accounted for 55% of the total. On the whole, the proportion of complaints about joint-venture brand cars is higher than that of independent brands, which is consistent with the overall situation of the current automobile market. Because of the total automobile consumption in China, the joint venture is still in a strong position, and its domestic Sales volume and ownership are still the largest.
As far as the joint venture brand is concerned, in line with the conclusions of previous years, the proportion of complaints about American cars is still the highest. Relevant data shows that among the major models, the number of Korean car complaints is the lowest, basically between 3% and 4%, followed by European, Japanese, German and French, 4%-10%. between. Compared with these cars, the proportion of complaints about American cars has clearly widened, with the lowest proportion being 18% and the highest being 35%.
If the proportion of joint venture brand complaints is higher than the relationship between the independent brands and the corresponding car sales, then the American cars are obviously not only affected by this factor. According to the car sales data from January to October this year, the sales volume of German, Japanese, American, Korean and French passenger cars accounted for 19.32%, 15.62%, 12.17%, 7.14% of the total sales of passenger cars, respectively. 2.58%, it can be seen that the US-Japan (participation, picture, inquiry) German three-series models accounted for a high proportion of sales has a certain relationship with sales, but also can be found, compared to German and Japanese cars, the United States The car is not the car with the highest sales volume, but the complaint volume is the highest, which reflects to some extent that the quality of the American car does have some dissatisfaction with consumers. Many industry insiders pointed out that compared with German and Japanese cars, the main reason for the performance of American cars is that they are too large in overall vehicle quality and displacement, making their fuel consumption larger than other cars, and American brands. The proportion of complaints about tire problems is also relatively high.
In addition, in terms of sub-models, the proportion of complaints about SUVs and compact cars that dominate the sales of Chinese cars is much higher than that of other models. The monthly complaints of SUVs are 808 in February, and more than 1000 in the rest of the month. It reached 2,279 highs in December. The minimum number of complaints for compact cars is more than 1,000, which is slightly higher than that of SUVs. In March, the number of complaints was as high as 2098.
The complaint point is highly focused on the concentration of airbags.
Car complaints can be divided into quality issues, service issues, and other comprehensive issues, with complaints about quality issues accounting for an absolute proportion. According to statistics from the car network, the proportion of car quality complaints in each month in 2016 is more than 80%. In these quality complaints, the problem of failure is concentrated in the three major systems of engine, transmission, body accessories and electrical appliances. In addition to all kinds of abnormal noise problems, the problem of tire cracking and odor inside the car has always remained high, and there is much controversy in consumer complaints.
The 2016 car recall also reflects the seriousness of the engine and body problems. According to the AQSIQ data, the number of car recalls in 2016 exceeded 10 million mark for the first time in one year, and the defects caused by the recall were more concentrated. From the assembly of the defects involved in the recall, 28 recalls due to engine problems. The number of vehicles involved was 2,198,800, and the number of recalls ranked second. The number of vehicles recalled 29 times, involving 851,900 vehicles, ranking third. It is worth noting that the first place was the recall caused by airbag and seat belt problems, a total of 64 times, involving 6,430,200 vehicles.
Usually talking about the quality of the car, everyone will be the first to think of the engine, gearbox, electrical components and other important components, because these components in the event of a problem, it is likely to cause the vehicle can not drive and so on. In addition to this, there are some frequently problematic components that have attracted more attention, such as airbags discussed in the industry. In recent years, due to the frequent occurrence of airbag accidents, especially the large-scale recall incident caused by Takada airbags, the industry's attention to this safety component has been rapidly increased. At the same time, manufacturers have recalled airbags and consumers are safe. There are more and more complaints about airbags.
Of course, whether it is the number of complaints that the engine and transmission have not been reduced, or the continuous increase in the number of complaints about airbags and other components, it does not mean that the quality of Chinese cars is declining collectively, because this is in addition to the impact of China’s auto sales growth, consumer rights protection. The enhancement of consciousness is also a very important factor. Judging whether the quality of a car is good or not is a complicated process. It needs to be combined with other evaluation dimensions to comprehensively consider it. However, it is undeniable that the automobile complaint can indeed reflect the quality problems of some models, and this helps the manufacturers to carry out targeted implementation. Improvement, for consumers, can also be used as a reference indicator when buying a car.
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