On March 29th, the “1958-2008 China Light Truck Fifty Years and High-end Scientific Development Summit†sponsored by the China Automobile Industry Advisory Committee, the China Automobile Industry Association, and the China Automobile Engineering Society was held in Nanjing. Yuejin and Futian Representatives of major light truck manufacturers in China, Dongfeng, Jianghuai and other cities attended the meeting. This is another celebration celebrated by the Chinese automobile industry 50 years after the birth of the bus industry. The theme of the conference was "New beginnings, new goals, new leap forwards, and new developments", demonstrating the determination of China's light truck industry to be based on the domestic and courageously exploring the international market in a globally competitive environment.
50 years of rain and rain to form China's light-card manufacturing groups
On March 10, 1958, at the time when the first car of the new China, Liberal Vehicle, was put into operation in less than two years, the first new light-cargo truck produced by the Nanjing Automobile Manufacturing Plant was rolled out. Its downline fills the blank of the lack of light trucks in the automobile industry's production pattern at that time.
Zhang Xingye, the Honorary Chairman of the China Association of Automotive Engineers, recalled the history and said that Nanjing Automobile Factory had trial-produced three NJ-130 2.5-ton trucks and produced 248 vehicles that year. Since then, it has created a history of light truck production in China. Since then, many provinces and cities have made reference to NJ-130 cars, trial production and production of light trucks.
Similar to Zhang Xingye’s memories, Zhang Xiaozheng, executive vice president of the China Federation of Machinery Industry, also explained that from 1958 to 1978, China’s light truck industry relied on self-reliance, self-development, and development. During this period, there were two major forces on the light truck. There is a leap forward for Nanjin in the south and 130 in Beijing in the north.
After experiencing the introduction of technology to Japan's Isuzu light trucks in the early 1980s and the market that took eight years from 1993 to 2000, China's light truck industry has crossed a long and difficult historical phase. After joining the WTO, China's light truck industry has finally achieved a leap-forward development in the true sense on the basis of independent innovation and integrated innovation. It has emerged like Beiqi Futian, Dongfeng Motor, Jianghuai, Jiangling, Yuejin-Iveco, Great Wall, FAW. Light trucks, gold cups and Qingling, a group of light truck manufacturers.
To create "trustworthy Chinese manufacturing" in the process of creating in China
In China, light trucks, as a production tool, continue to create tremendous economic value for users. Compared with the car industry, the biggest feature of China's light truck industry is its own brand, which has an absolute advantage, and its share exceeds 95%. In response, Zhou Liang, general manager of Nanjing Iveco Automotive Co., Ltd., said that China's light trucks have accumulated decades of experience in cost control, product manufacturing, and pricing strategies, enabling us to provide low-cost, low-cost products to the global market in batches. Opportunities, with the gradual formation of the export scale effect, China's light trucks are challenging the international light truck market structure.
In 2007, China produced more than 1.1 million light-duty trucks (including non-integrated vehicles), ranking second in the world. But in the face of energy conservation and environmental protection, technological upgrading, rising costs, and pressures for global economic integration, China’s light trucks need to integrate international resources, including all aspects of international capital, technology, talent, markets, production, and supply chains, and ultimately achieve Improved brand influence and competitiveness. Therefore, Zhou Liang believes that China’s light trucks must replace the image of “low cost = low price = low quality†inherent in users’ minds, and light truck companies should provide truly “trusted†Chinese light trucks to users around the world to build reliable Chinese products. To shape responsible Chinese companies.
With the addition of Yuejin brand, Nanjing Iveco products have been extended from mid-to-high end to mid-to-low end, and have explored a broader market based on rural areas. Through the introduction of Iveco's technology genes, Yuejin has improved its dynamic performance, vehicle matching performance, bearing performance, environmental performance, and safety performance. It has introduced two new product lines, namely the new quality leap forward product and the Oka product. Zhou Liang is proud to say that through "genetic recombination" of Leap Forward brand, Nanjing Iveco has correctly injected the Iveco's dynamic international genes, based on fully understanding and refining the brand's traditional dominant genes, and built a new leap forward for the company. Group 1 + 1 is greater than 2 new gene strands.
From the practice of Nanjing Iveco, we can see that in the face of strong demand in many emerging markets including China, using internationalized management models and a localized supply chain, this may be the reason why Chinese light truck companies can produce lower costs, One of the most fundamental reasons for cost-effective products that are more suitable for the light-card market. Regarding the achievements of Nanjing Iveco, Zhang Xiaoxi stated that “Chinese creation†is the goal pursued by all light-duty truck companies, but it is difficult to achieve this in a short time with regard to the status quo of the Chinese light-duty truck industry, so Nanjing Iveco proposed: The idea of ​​reliable Chinese manufacturing is worthy of industry reference.
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Leaping into three big steps in 50 years
Fifty years ago, when the NJ-130 2.5-ton truck slowly pulled out of the plant of the Nanjing Automobile Manufacturing Plant, it marked the successful development of the first light-duty truck in New China! This product was soon named "Leap Forward."
With the continuous deepening of national economic construction, more than 20 years of consistent products have been unable to meet the diversified needs of the market. In order to remove the hat from the former Soviet Union, the Yuejin brand decided to take the lead in the Chinese auto industry. Through the use of Japanese Isuzu technology, on December 28, 1986, 100 new Yuejin light trucks appeared on the opening ceremony of the first overpass in Nanjing, the Central Gate overpass. The second-generation leap forward was successfully developed.
On January 17, 2008, Yuejin "Oka" went offline. This is also the first new product introduced by Yuejin after integrating Iveco brand.
By the end of 2007, Yuejin light trucks had topped the industry with more than 1.5 million domestic markets.
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