The Chinese government’s anti-monopoly investigation of the domestic auto industry continues to ferment. After the National Development and Reform Commission announced last week that it would impose penalties on the monopolistic behavior of manufacturers such as Audi and Chrysler, the Hubei Provincial Price Bureau yesterday notified the illegality of the price agreement of four BMW 4S stores in Wuhan, and based on the Anti-Monopoly Law. The BMW dealer gave an administrative penalty and the total fine was 1,256,700 yuan. This is the first ticket received by a car dealership since the auto industry’s antitrust investigation this year.
On August 7, BMW China announced that it will adjust the price of some parts and components. This is the second time that BMW has lowered the price of parts and components this year. However, as for the price of the whole vehicle, BMW China has not adjusted as of the time of publication. By comparing BMW's official guidance prices in China, the United States and Germany, Zhongxin.com's auto channel found that all imported models that BMW sells in the domestic market are far higher than overseas, and some models are even more than four times higher.
Take the BMW X4, which is listed soon, as an example. The X4 xDrive28i and xDrive35i sports models are priced at RMB 275,400 and 295,700 in the US. However, the same two cars are offered in China for 648,000 and 774,000, and the price is US. More than 2 times.
Another BMW hot-selling model, the X6, has three configurations in China, namely the xDrive35i, xDrive40i and xDrive50i, which are priced at 983,600, 1.208 million and 2.062 million, respectively, while the xDrive35i and xDrive50i are priced at about 540,600 in the US. And 718,800 (the US official website without xDrive40i offer), the price difference is nearly three times.
Not only the above two series of models, in the survey of reporters, BMW's price in China, including the 6 Series, M Series and X Series, is much higher than the US market. When the reporter of Zhongxin.com Auto Channel asked BMW China to inquire about the price reduction of the whole vehicle and parts, the staff who answered the phone said that they have not received any price reduction notice and it is not convenient to reply.
When the reporter of Zhongxin.com Auto Channel called a BMW 4S shop in Beijing, a salesperson also said that the store had not received the notice of price reduction of the whole vehicle recently, and only received the notice of BMW officially adjusting the price of parts on August 11. The salesperson also said that some models sold in the store have certain discounts based on the official guide price. For example, the BMW X6 can now receive a 10% discount on the guide price.
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