On August 15th, 2018, the strategy signing ceremony for the British Tilong and Hebei Lida was held in Luzhou, Hebei Province. The two sides adhered to the theme of "mutual trust and common prosperity, joint efforts, cooperation, and brilliance".

New strategy, new partner

As the world leader in automotive tire safety, Tiron has teamed up with Hebei Lida to introduce leading blow tire emergency technology to China to provide safer protection for Chinese auto consumers.

Mei Shizhen, Mayor of Cangzhou City, Hebei Province, Richard Glazebrook, Global President of Tiron Automotive Group of the United Kingdom, Xu Jialu, Chairman of China, and Lin Jian, Chairman of Hebei Lida Metal Products Co., Ltd., started strategic cooperation and witnessed this important moment. Mei Shizhen, Mayor of Cangzhou City, Hebei Province, Richard Glazebrook, Global President of Tiron Automotive Group of the United Kingdom, Xu Jialu, Chairman of China, and Lin Jian, Chairman of Hebei Lida Metal Products Co., Ltd., started strategic cooperation and witnessed this important moment.

New market, new layout

Tyrone Automotive Group was founded in 1979. Headquartered in Loughborough, Leicestershire, United Kingdom. British Tyrone focuses on the field of tire safety and always maintains a leading position in this field. FTP technology (full name Flat Tyre Protection) is a worldwide patented technology owned by Tyrone in the UK. It is the fourth generation of automotive safety protection devices after safety belts, ABS and airbags. This technology can guarantee the vehicle after the tire is blown or severe. When the pressure is lost, it is still safe and controllable for a certain distance.

China's auto market is the world's largest auto consumer market. With the rapid rise of the domestic auto consumer market and the continuous improvement of auto manufacturing standards, the world's leading component giants have poured in and actively implemented localization strategies. This time, in conjunction with the strategy of Hebei Lida, it will open up a new corporate mission and turning point for the UK. "British technology, made in China." Through the strict standard production formulated by the two parties, it will provide safer, superior and perfect guarantee services for passenger cars and commercial vehicles in China.

British TYRON Global President Richard Glazebrook and Chief Engineer Tony Glazebrook were invited to attend the event and delivered a speech British TYRON Global President Richard Glazebrook and Chief Engineer Tony Glazebrook were invited to attend the event

President of Asia TYRON and Chairman of Tiron China, Xu Jialu delivered a speech and presented the new products of British Tyrone President of Asia TYRON and Chairman of Tiron China, Xu Jialu delivered a speech and presented the new products of British Tyrone

New product, new image

Hebei Lida Metal Products Co., Ltd., a star enterprise in Hebei Province, is dedicated to the design and manufacture of industrial-specific metal parts, chassis cabinets, automotive parts and automotive electronics, and automotive seat parts and welded assembly parts. Business, with strong technical research and development and manufacturing capabilities. Providing products and related services to world-renowned companies, including Germany's SIEMENS, Germany's WEBASTO, Korea Hyundai, and Yanfeng Johnson. It also provides quality parts and services for Chinese automakers such as Great Wall Motor, Changan Automobile and Beiqi New Energy.

Through the strong cooperation with British Tyrone and the introduction of leading tire safety equipment technology and products, Hebei Lida will provide more advanced and safer tire safety products for Chinese automobile manufacturers and consumers. At the same time, the company's brand image of Hebei Lida International Cooperation will be built to enhance the competitive advantage of Hebei Lida in the domestic industry.

Lin Li, Chairman of Hebei Lida Metal Products Co., Ltd. invited the president of the UK Tilong Global, the chairman of China and his team to visit the Lida factory Lin Li, Chairman of Hebei Lida Metal Products Co., Ltd. invited the president of the UK Tilong Global, the chairman of China and his team to visit the Lida factory

New development, new journey

As a leading enterprise in Hebei Province, Hebei Lida has received strong support and care from the Ganzhou Municipal Government and the Nanpi County Government after more than a decade of development. At the press conference, leaders of the Mayor of the Municipal Government, the deputy mayor and the Nanpi County government were invited to attend and witness this important moment.

Mayor Mei Shizhen, Mayor of Cangzhou City, Hebei Province attended the signing ceremony and delivered a speech Mayor Mei Shizhen, Mayor of Cangzhou City, Hebei Province attended the signing ceremony

Professor Liu Shi of Beijing Police College explained the danger of tire puncture and experienced the protection of Tiron's puncture emergency safety technology and products. Professor Liu Shi of Beijing Police College explained the danger of tire puncture and experienced the protection of Tiron's puncture emergency safety technology and products.

The strategic cooperation jointly created by the British Tiron and Hebei Lida not only opened up a new wind vane in the field of automobile tire safety protection, but also fully promoted the exploration of the explosion-proof emergency safety device technology in China's broader market.

On the road of continuous reform and development of the automobile industry, Britain's Tiron and Hebei Lida are not limited to the past brilliant achievements, but are taking the attitude of fearless exploration to meet new challenges. It is also a good start for the two sides to carry out longer-term and deeper cooperation. The strategic cooperation between the UK's Tiron and Hebei Lida is bound to lead the industry's new trend in the market environment of the explosion emergency safety technology and establish a new model for the industry.

Reading volume: Source: Chinese network of truck: Zebian

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