Car companies find more ways for production capacity The government needs to control the layout On June 19, Ford Motor President Mulally attended the Chang'an Ford new engine plant production and Jiangling Xiaolan base launch two activities. According to past practice, these two not too big projects, Mulally will not normally attend. For these two appearances, the most appropriate explanation is that Ford Motor has paid more attention to the Chinese market.

Coincidentally, last week, the third factory in Shenlong was put into production. The president of PSA Peugeot Citroën Varana appeared. Indeed, given the continuing economic downturn in Europe and the fact that a number of car companies have shut down their European factories due to high labor costs and other factors, it is the only choice for emerging car markets including China. Large-scale construction of a new factory becomes the best footnote. In this regard, not only has the joint-venture car company expanded its production capacity on a large scale, but its own-brand car companies have not been reconciled. In the weekly car news, there is almost news of the construction of a new factory.

The massive construction of new factories will inevitably push up the production capacity. This will be a useful boost to the development of the Chinese auto industry in the last decade or two. However, in the past two years, domestic automobile sales have entered a period of slight growth, but the rate of capacity expansion has not slowed down correspondingly. At the same time, with the stimulation of European and American car companies shifting their focus to emerging markets, the rate of capacity expansion may increase again. The distance between the low-speed growth market and the high-speed expansion of production capacity is farther and farther. How to absorb the huge production capacity will become a problem that will be faced by various car companies in the coming period.

It is worth mentioning that no matter whether it is a joint-venture brand automobile company or an independent brand car company, it is in a state of individualism to expand the scale of production capacity and site selection, and even in order to scramble for a certain regional market, there are a number of car companies that build up and build factories. The phenomenon. There is nothing wrong with this. After all, it is now a market economy and not a planned economy. Enterprises have the freedom to choose a factory. However, if the market fluctuates dramatically, such a huge capacity may become a big pressure on the company. High production capacity may be amplified at a specific time, dragging the company. Therefore, proper control of the layout or should be one of the work of the relevant departments.

Of course, the automakers' expansion of production capacity is on the one hand a hope that domestic auto consumption will grow at the same rate as in previous years, and on the other, it hopes to increase the competitiveness by expanding the scale. However, in order to reduce the potential risks brought about by high production capacity, it is still necessary to find a way out for production capacity. It is better to walk on multiple legs than to go one step further. Actively expanding the domestic market is the top priority. At the same time, under the premise of the prevailing production cost, each car company can strive for other markets.

On the one hand, OEMs can solve the problem of idle production capacity and profit on the other. From the actual situation, the foundry is also feasible. At present, the models produced by joint-venture car companies are mostly synchronized globally, and the production process, equipment, quality control and other links are not much different from those of foreign manufacturers. After years of training, the technical capabilities of domestic car manufacturers have made considerable progress. All these provide conditions for OEM. However, the game with foreign partners will become a difficult point.

In addition, expansion of production capacity does not necessarily have to be in the domestic market. Recently, it was reported that BAIC Group will start overseas mergers and acquisitions with the goal of becoming a medium-sized automobile brand as a production base to develop the European market. Although the BAIC strategy is more like boosting itself, companies like SAIC and Dongfeng still have the strength to achieve it. Although this is contrary to the practice of European and American car companies to shift their development focus to emerging markets, it is still a very useful attempt to diversify risk and experience. Otherwise, at the current pace of development, if the market does not experience large fluctuations, several years later, contradictions in production and sales will emerge.

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