The customized car jointly produced by the car home and Changan Automobile Co., Ltd. was officially launched in the car home car mall, which became the first officially listed Internet car in China.
The car is a customized version of the Changan Yi XT car home. Compared to the regular version, the car is equipped with 17-inch wheels, Bridgestone tires, black roof design, shark fin antenna, piano paint exterior mirror cover and so on. At the same time, the in-vehicle system uses the car home theme user interface and pre-installs the car home app. The above transformations and customizations are based on the big data and user research of the car home. This is also a breakthrough in the comprehensive strategic cooperation between the Auto House and Changan Automobile in April this year.
Previously, the home appliance manufacturers of automobiles mainly involved O2O for dealers and B2C for vehicles. The exclusive sale of customized cars into the home appliance business platform of the car means that the car e-commerce officially opened up a new field of customized cars.
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