The domestic market's expectation on product prices may be much higher than the technical and quality requirements, especially the replacement market for commercial vehicle tires .
In 2014, the sales volume of commercial vehicles in China was approximately 3.8 million, and the country produced 112 million full-steel truck tires. However, the media has learned that, in fact, the domestic total steel tire production capacity has now reached an annual output of 130 million, but the entire domestic market demand is only about 80 million.
Relevant individuals believe that in order to solve these serious excess production capacity, there are only two roads in front of China's commercial vehicle tires: exports; price cuts.
Excessive production capacity of commercial tires to find export prices
According to relevant sources, in the international export market, the reputation of Chinese commercial vehicle tires is fairly good, and it is favored by international users. Measured in kilometer per ton, Chinese tires are cost-effective products, mainly due to the relatively low prices.
However, Chinese tires also have fatal flaws, and their service life is not ideal in terms of material/kg. As a whole, the cost-effectiveness in this area is relatively low.
It is reported that due to the short life span of the products, the performance is not enough. Some tire companies have been blamed by local dealers in overseas markets, and some even have disputes with dealers.
According to media reports, in the domestic truck market, the use of Chinese tires is also very irregular. On the one hand, some tire companies only focus on immediate short-term interests, emphasize product sales, but do not pay attention to long-term market development, and there are many problems with customer after-sales services; on the other hand, due to the serious truck overload, most transport vehicles value “economicalâ€. "The issue of "green" or "environmental protection" is not considered at all.
Qian Qiang, chief engineer of Shuangqin Group, specially conducted research on the market conditions of truck tires. He said that from the tire market environment, the domestic market expectations for product prices may be much higher than the technical and quality requirements, especially the replacement market for commercial vehicle tires. Therefore, the popularization of green tires is still a very difficult task in China.
In order to maintain lower operating costs, some transport vehicles even opt for cheaper "three-pocket" tires. These tires are inexpensive, but their quality and stability are not guaranteed and they do not provide any after-sales service.
Truck and passenger car radial tires, also known as TBR tires, are made of rubber and all steel belts to carry the vehicle’s heavy loads. As one of the most important components on heavy-duty vehicles, it plays a key role in the safety, economy, comfort and environmental protection of vehicles.
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