Wang Jinyu, party secretary and general manager of Beiqi Foton Motor Co., Ltd. disclosed to the “First Financial Daily” that the future positioning of Foton Motor is very clear. The first is the commercial vehicle, which can make all business operations the first, not only in the China, but also in the world; Second, to do economical cars or middle and low-grade brands of cars. He made this remark at the Sohu 2008 “Made in China” tour.

"Fukuda Motors is currently the best quality asset in Beijing Auto Holdings." An industry expert believes that Foton Motors has a significant position in BAIC.

According to statistics, in 2007 Beiqi Holding’s Beijing Hyundai, Beijing Benz, Beijing Automobile Industry Co., Ltd. and Beiqi Foton Motor sold a total of 690,000 vehicles with a profit of RMB 1.64 billion. Although the share of profits has not reached half, Foton Motors has won half of the sales of BAIC vehicles by virtue of its low-margin commercial vehicle products such as light trucks, medium and heavy trucks, and passenger cars. Zhao Jingguang, deputy secretary of Beijin Futian Party Committee, revealed to reporters that in 2008, Foton Motor's sales target was to secure 440,000 vehicles and challenge 500,000 vehicles.

Completion of plant construction in Russia at the end of the year

The long-term goal of Foton Motor is that by the end of the Eleventh Five-Year Plan period, the total sales volume will reach 800,000 to 1 million units, of which overseas sales will account for 20%.

However, Wang Jinyu was worried about this. He said: “20% of overseas sales are the biggest challenges for Foton Motor.” To this end, Foton Motors is actively expanding overseas markets.

Zhao Weichun, deputy general manager of Beiqi Foton, responsible for overseas operations, revealed to reporters that Foton Motors is preparing to invest and establish a joint venture in Russia. Site preparation and other preparatory work are actively preparing and it is expected that the establishment of the work will be completed by the end of this year.

According to report, at present, the main selling models of Foton Motor in Russia are medium-heavy truck products and Ao Ling light trucks. Although it can not be said to be rooted, it is also considered as an in-depth market in Russia. In 2007, Austrian Bell sold 8,000 vehicles in Russia and built a solid and stable platform for the brand building of Foton Motor in Russia.

According to Zhao Weichun's introduction, Auman’s network layout in Russia is also basically completed, and he also performed well in the Russian market last year. “We are building a factory first in the country, and in Russia we do it in this way.”

Related sources disclosed to reporters that the plant will be mainly producing medium and heavy trucks, with an annual production capacity of 100,000 vehicles. "In addition, Foton Motor is still planning to build a plant in India," he said.

In addition, according to Zhao Jingguang, at present, the company is planning to develop a light truck product that meets Euro IV and Euro V emission standards and will be sold in Japan and South Korea equipped with a Cummins engine. This is also an important part of Foton Motor's overseas market.

The goal is to target millions of cars

Although it was started as a farm vehicle, Foton Motor did not become self-reliant because of its humble origin. After turning to the commercial vehicle field beautifully, Foton Motors, which is a non-Daily-born automaker, is also planning to show off in the car field.

According to Wang Jinyu's plan, the goal of commercial vehicles after becoming the world’s top will be a car. And in his dictionary, the entry level for cars is a million cars. He said: "Either the cars either do or do it. Small and small, 100,000, 200,000 cars are just a phased product. The minimum threshold for a car is 1 million."

Wang Jinyu believes that to enter the car field, we must choose the best external environment to see when it can be entered at a faster rate, and then enter when all aspects of our resources are available. For Foton Motor, he said: "If commercial vehicles achieve their goals, profits can reach 3 billion to 4 billion yuan, and profits from the commercial vehicle business can be used to develop cars."

As a transitional product in the field of test cars, Mengpike Midi was given the historic mission of fulfilling his dreams. Although it is a multi-purpose vehicle, it can be considered as a stepping stone for the Foton Auto curve to enter the passenger car market.

According to Zhao Jingguang, Mengpike Midi will launch the market in May, and pickups and SUV replacement products are also under development. “The promotion and marketing of the Parker Midi can be used as a roadmap for future network construction of sedan products to establish and improve the sedan distribution system that distinguishes it from commercial vehicles.”

Although relevant persons of Foton Motor revealed to reporters that it is unlikely that self-developed sedan products will be available this year. But to be sure, Foton Motor is actively laying the road to the car.
View related topics: Beiqi Futian, Futian Automobile brand value of 22.157 billion yuan


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