Recently, Hantai Tire, the world's seventh-largest tire manufacturer, announced its third-quarter sales in 2009. In the third quarter, global sales reached 1.44 trillion won, a year-on-year increase of 26.4%. In the severe market environment, Hankook Tire has achieved remarkable success in the global tire industry.
With the continuous expansion of global consumer demand, Hankook Tire's products and services continue to earn a reputation and Hankook Tire maintains its leading position in the Chinese market. It is understood that in the third quarter, China's market sales increased by 12%. Among them, in September, the monthly sales volume of the matching market and the card passenger car tire market both reached a new high, and the monthly sales of card passenger car tires exceeded 100,000.
Hankook Tire also achieved good results in the Korean domestic market in the third quarter – non-integrated income reached 762.1 billion won, a 14.1% increase over the same period last year. At present, Hankook Tire has occupied more than 50% of the market share in the Korean domestic market. This strong market performance complements the sales revenue that increased by 33% in the third quarter of the same period last year.
With the effective implementation of the segmentation strategy of Hankook Tire, sales in the existing market have increased in the third quarter. Hankook Tire's Hungarian headquarters achieved total sales of 13.2 billion Hungarian forints in the third quarter, which was 67% higher than the same period of last year, through measures such as improving production stability and production capacity. Sales in the third quarter of the North American and European markets also increased by 26.7% and 10.2% respectively year-on-year. At the same time, sales in emerging markets such as Russia and the Middle East have also increased accordingly.
It is worth mentioning that Hantai Super Performance tires continue to be favored by the market. In the third quarter, global sales increased 18.2% over the previous year. Sales of ultra-high performance products in the Korean market increased by 92.8% compared to the same period of last year, sales reached 23.4 billion won, sales growth in the European market increased by 32.9% year-on-year, and sales reached 40.1 billion won. Significant growth has proved to be the leading technology and excellent quality of Hankook Tire.
Han Cheng Tyco Global CEO Xu Chenghe said: “In the face of a sluggish economic situation, Hankook Tire's performance has continued to grow and is encouraging. We will continue to focus on improving product quality and service to win more. More consumer trust."
Xu Chenghe said at the same time: “The competition in the tire industry is still very fierce. Hankook Tire will continue to increase investment while ensuring continuous growth. This is very important. At the same time, Hankook Tire will continue to work for consumers. Provide high quality products with high added value and enhance the brand reputation. Therefore, we are very confident about the market outlook in the second half of this year."
In the future, Hankook Tire will go all out in the areas of product, technology, brand, after-sales service, etc., in order to become the world's leading tire manufacturer at an early date.
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