Machine tool products have entered the era of e-commerce

Recently, in order to realize the transformation and upgrading, Xiaoshan enterprises have actively carried out business model innovations, and put their industrial products on Taobao to sell them, realizing the “electricity exchange for the market”. The person in charge of the company said: "This is the first time we have carried out such an activity today. If it is effective, it may continue to be carried out."

This is only one of Xiaoshan's companies that sell products through the Internet. It is understood that in Xiaoshan, no matter whether it is a traditional chemical fiber or automobile zero-scale enterprise, or a late-stage high-end equipment manufacturing or medical and biological enterprise, it has already sold on Alibaba, Smartnet and other networks while not abandoning traditional sales channels. The platform carries out real-name registration, opens out “Taobao Store”, and uses network packaging products to establish a brand image. In this way, it attracts more and more regional customers to understand the company.

Can industrial products be put into "Taobao shopping carts" like mass consumer goods, and then photographed? The answer is yes. In recent years, with the increasing development of the Internet, more and more Xiaoshan companies are involved in e-commerce, adopting the “electricity exchange for the market” model, that is, the use of the Internet platform B2B model to sell industrial products. This new measure has not only effectively increased the popularity of the company, it has also broadened the product sales market and cultivated a large number of potential customers. According to analysts from the industry, Xiaoshan is a large industrial zone and the new model of “electricity exchange for business” has broad prospects.

CNC machine tools companies have a certain reputation in East China, and according to the company's development strategy, the next step is to move toward the country. Nowadays it is an era of “wine is also afraid of deep alleys”. Even if there are good products, it is necessary to use a network with obvious communication effects to make customers “smell smells”.

“From the current point of view, the direct contribution of online marketing to improving sales is not significant.” The person in charge of the machine tool company frankly stated that last year the company’s turnover had exceeded 100 million yuan, but the business pulled by the internet was only a few million yuan.” On the face of it, this part of the performance is not worth mentioning, but it is actually not the case.” Through network promotion, nurturing countless potential customers, which can not be reflected in the data.

It is reported that, unlike T2C and C2C direct transactions such as Tmall, Taobao, etc., many companies adopt the “online contact and offline transactions” method when using Alibaba and other B2B platforms. This means that the online sales platform has played an intermediary role here. Buyers find sellers through the platform, and then the two parties privately further understand and finally reach a deal.

The personage concerned analyzed that due to the high prices of industrial products and the low level of product specification standards, enterprises cannot buy online as they would buy clothes. “So, if you want to achieve simple transactions like Taobao, industrial products must first achieve standardization. The person thinks.

With the rapid development of the Internet, e-commerce has become an important channel for sales. The involvement of industrial companies in e-commerce may replace traditional sales channels. E-commerce is not only simple and fast, but the easiest way is to not have to venture into the market to find products. Just turn on the computer. After tapping the mobile phone, the information is in the hands. Using network packaging products to establish a brand image, this method can attract customers from all over the country to visit and learn about the company.