This year's "Double 11" parallel imported cars first appeared online shopping. The so-called parallel imported car refers to a car that is not authorized by the brand manufacturer, purchased by the trader from overseas markets, and introduced into the Chinese market for sale, which is also known as the “parallel” car. According to media reports, a number of parallel import auto dealers sold for the first time on the Alibaba online shopping platform.
On November 6, the General Office of the State Council issued the "Several Opinions on Strengthening Imports", which pointed out that it was stepping up the pilot project of parallel import of automobiles in the Shanghai Free Trade Zone. This is the first time the State Council has issued a parallel import announcement on the auto industry, and has clearly defined its support for parallel imports.
In fact, the State Administration for Industry and Commerce announced that from October 1st, it will stop the implementation of the relevant filing work of the automobile dealers and authorized dealers of automobile brands. This means that parallel imported car dealers are no longer restricted by the registration system of car brand dealers. Parallel imported cars that have been in the gray area of ​​car sales have legal status.
According to the provisions of the “Implementation Measures for Automobile Brand Sales Management” (referred to as “Measures”) implemented in 2005, overseas automobile production enterprises selling domestic automobiles must authorize domestic enterprises or establish enterprises in China as their general automobile dealers according to relevant state regulations. Develop and implement network planning. According to the "Measures", multinational corporations have set up wholly-owned or absolutely controlled sales companies in China as the general distributors, completely leading the import vehicle sales channels, parallel import cars are not allowed.
Although the implementation of the Measures has played a certain role in regulating the automobile market, it has also exposed many problems, such as the inequality of manufacturers and merchants, especially the monopoly of imported car market by multinational automobile companies, resulting in an abnormally high price of imported cars. The call for breaking the market monopoly is growing, hurting the interests of consumers.
In recent years, the price of imported cars has not decreased with the reduction of tariffs and the abolition of quotas, but it is much higher than that of the international market. According to media reports, the same imported cars sold more than 1 million yuan in China, while the price in the United States was only about 350,000 yuan, and the difference between them was 3 times or more. Such high import monopoly sales prices and high profits have tempted many dealers to secretly try parallel imports. According to statistics, China currently imports more than 1 million vehicles per year, 10% of which are parallel imports. According to unofficial data, there were nearly 90,000 original cars in the country last year, and they entered the Chinese market without obtaining authorization from multinational automakers and distributors in China.
The State Council released the parallel import of automobiles and took the lead in piloting the Shanghai Free Trade Zone. It is undoubtedly hoping to meet the domestic demand for imported cars and expand domestic demand through parallel imports of automobiles; and introduce the competitive mechanism of imported cars to break the multinational auto manufacturers and The general dealers monopolize the price of imported cars, further reducing the price of imported cars and benefiting consumers.
However, it is worth noting that although the cost of parallel imported cars is relatively low, there are still obstacles in the after-sales service, and the owners cannot enjoy the service guarantee that the 4S shop can provide. And because these cars have special import channels, they can't even legally get cards in some places. Therefore, it is necessary to amend the "Measures" as soon as possible, and release parallel imports of automobiles so that imported car dealers can directly import from foreign auto companies and improve after-sales service for parallel imported cars; for distributors in monopoly positions, they should make Restrictive regulations prevent them from using their superior position to obtain monopoly profits.
According to media reports, the Shanghai Free Trade Zone has submitted to the Ministry of Commerce the “Work Plan for Piloting Parallel Imported Vehicles in the China (Shanghai) Pilot Free Trade Zone” (the “Program”), the “Program” is brewing, Shanghai Free Trade Zone On the basis of the auto trading market of Waigaoqiao (600648, stock market), the Free Trade Zone Import Automobile Trading Center will be established to provide a series of platforms and services to uniformly handle after-sales service guarantee, consumer rights protection, spare parts supply guarantee and comprehensive Service management and other work. In addition, for the most controversial after-sales link in parallel import automobile distribution, the "Program" also clearly stated that parallel imported cars can also enjoy after-sales service such as "three guarantees".
At present, the "Program" is awaiting approval from the Ministry of Commerce and is expected to be announced soon. In the future, parallel imports of automobiles will be regulated in terms of market access, dealer management, after-sales service guarantee, consumer rights protection, and comprehensive service management. This means that cars that have been in the gray zone for a long time are imported in parallel and are legalized and standardized in the Shanghai Free Trade Zone. In the future, with the parallel import of cars in the Shanghai Free Trade Zone, the practice of opening up the car in the country is expected to form a fuller competition in the imported automobile market and break the phenomenon of the high price of imported cars.

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