The concept and business development of the agricultural machinery after the market needs further research and exploration

[ China Agricultural Machinery Industry News ] In 2017, the development of the agricultural machinery industry has undergone a historic change. Under the new situation, the agricultural machinery aftermarket is an important part of the agricultural machinery industry and has received much attention from the industry. From manufacturing to circulation, the company pays great attention to the development of the agricultural machinery market and actively carries out related business; China Agricultural Machinery Distribution Association also decided to hold the “2017 China Agricultural Machinery Aftermarket Forum” during the 2017 International Agricultural Machinery Exhibition and proposed “China Agricultural Machinery”. The concept of the post-market first year. The author believes that some concepts and business development in the post-market still need further research and exploration; in addition to paying attention to the concept of China's agricultural machinery aftermarket, there are several issues that need attention.

From the perspective of the communication between the author and the enterprise, the basic business scope of the agricultural machine aftermarket is that there are many different cognitions, with the three-package maintenance service and the second mobile phone as the business scope. The author believes that the complete agricultural machinery market should include traditional operation services, maintenance services, spare parts supply, second mobile phones, retirement updates, financial leasing, financial insurance, etc., while absorbing the new business environment such as the Internet and the Internet of Things. The development of new ecology. It is not that the enterprises engaged in the post-agricultural market must carry out all the business, but the industry needs to have an overall business scope for the agricultural machinery after-market. The enterprise must clearly identify which part of its business and agricultural machinery, and how to strategically Good links to other links to avoid business islands.

From the perspective of industry policies and norms, the development of the post-agricultural market is lagging behind. At present, there are only policy guidelines related to scrapping updates, and other businesses are still in a blank stage. Compared with the development of the international mature agricultural machinery market, and comparing the automobile and construction machinery industry, the slow development of China's agricultural machinery market has this reason. Taking the second mobile phone as an example, there is no relevant policies and norms. There is a huge risk in the business of mainstream agricultural machinery dealers. The non-regular mobile phone market is not endless. The bigger the market, the lower the health. At the same time, due to the agricultural machinery related policies, especially the agricultural machinery purchase subsidies mainly for the new machine sales, it also caused the lack of policy motivation for the development of the agricultural machinery aftermarket. Government departments, industry associations, agricultural machinery manufacturing and distribution enterprises should cooperate and improve relevant policies and regulations as soon as possible.

Based on the status quo of China's agricultural machinery development, the post-market has unique opportunities for industry development. The optimization of industrial structure and the accumulation of agricultural machinery and quantity have determined that the development of the agricultural machinery market has entered a stage of gradual acceleration. Taking the country's two countries and three powers as an example, on the one hand, the large-scale upgrading of agricultural machinery products has promoted the growth of the second mobile phone business. On the other hand, the requirements of the national three-powered maintenance service capacity have been improved, and the construction of the maintenance system after the agricultural machinery will be optimized.

At present, the post-market business of mainstream agricultural machinery dealers, such as three-package maintenance, accessories, two mobile phones, and finance, are all in their infancy. Although there are lags in industry policies and regulations, the overall strength of the mainstream agricultural machinery dealers, especially the maintenance services and marketing capabilities, is at the upper level of agricultural machinery circulation. Under the circumstances of reasonable strategic adjustment, they are more likely to digest and absorb the mature experience and advanced concepts of the agricultural machinery market, and are more conducive to the post-innovation market business model. At the same time, there are more industry foundations in regional cooperation and vertical business cooperation. From the perspective of technology and market development, the development of the Internet and the Internet of Things provides a new environment that is different from the international agricultural aftermarket, and provides more innovation space from the business model and industry ecology. This is undoubtedly a staged opportunity for the development of China's agricultural machinery after the market to achieve the curve overtaking.

The author believes that the agricultural machinery industry should not only pay close attention to the agricultural machinery after the market, but also must cooperate and act together to gradually improve the industry policies and norms, and provide guarantee for the development of the agricultural machinery market; the continuous improvement of the manufacturing level, and the improvement of the agricultural machinery market. Value; constant regulation and innovation of agricultural machinery services and circulation capacity, activation and expansion of the agricultural machinery market; continuous integration of cross-border business and advanced technology, innovation of new ecosystem after agricultural machinery, and jointly promote the healthy development of the agricultural machinery market.