At present, market segmentation may have become a common concern for lighting companies. In recent years, the development of the lighting industry has been affected by a series of internal and external factors. The development trend of the whole industry is relatively low. Coupled with the ever-increasing number of enterprises, the development of lighting enterprises is also facing a more severe competition situation. Under this circumstance, the lighting companies can only achieve long-term development by subdividing the market and implementing precise positioning. Industry reshuffle is intensifying, and lighting companies need to enhance their competitiveness. The arrival of 2015 also means the new challenges and new opportunities in the lighting industry. In the context of the reshuffle of the lighting industry, enterprises should not be affected by the wave of the market. To eliminate, you need to accurately grasp the needs of users. Nowadays, the bigger the lighting companies are, the more market pressure they have to bear. If their competitiveness cannot be improved, the company is likely to be eliminated in the market of the weak meat. It is true that in recent years, the number of lighting companies has increased sharply, the market share has been decreasing, and a series of problems have been exposed: the phenomenon of homogenization is serious, and the channels are single. In the context of the big market before the problem is exposed to people, the lighting companies should think deeply about introspection, constantly sum up experience and effectively solve the problems exposed by enterprises. The lighting industry segment needs to be based on the relevant industry insiders: the lighting companies must first reach a kind of thinking and understanding, to see and accept the needs of this market and users, the needs of users determine the future direction of enterprise development. First, the lighting companies must meet the future product demand, brand demand and value needs of consumers. The reform of all mechanisms of the second lighting enterprise is to meet the changes in the market and the changes in consumer demand. Lighting companies want to achieve market segmentation, accurate positioning of the market, but also step by step. First, companies can use the terminal agent to feedback, requiring agents to have a deep communication with each customer who consumes a customer, make a record of the customer's use of the product and brand, and then feed the information back to the company. Second, build a database to analyze this information. Thirdly, through professional research institutions, such as zero-point research, through their research on customers including some strange customers, the lighting companies can grasp the user's needs more accurately.
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