Compared with the round of price reductions in the entire vehicle market, the auto parts market is quite calm and rarely hears price cuts. Not only that, some auto makers have even quietly raised the price of accessories. Compared with the tens of thousands of vehicles in the market, what are the factors that fluctuate the price of spare parts on the maintenance market?
Parts source complex information asymmetry
On the one hand, the original parts are ridiculously high in price; on the other hand, low-cost deputy factory parts and counterfeit parts; when talking about the auto parts market, Yang Wei, general manager of a large auto parts sales center in Shanghai Northeast . According to Yang Wei, the current auto parts market, in addition to the original parts, there are some large-scale companies producing the same model accessories and small factory production of counterfeit parts, the price difference between the three is very large. The same is the original part, the price is also different.
Faced with such a complex source of auto parts, the average consumer is simply unable to identify because of information asymmetry. This aspect provides reason for the 4S shop monopoly accessories market, which integrates sales, after-sales service, and spare parts supply, because the focal point of 4S dealerships and special service stations is that their parts are original parts or parts. On the other hand, other parts dealers and auto repairers have also obtained a great deal of room for maneuvering.
Many factors raise the price of accessories
Professor Qian Chunhui, vice chairman of the China Industrial Economics Research and Development Promotion Association, believes that the high price of auto repair parts is related to the particularity of the car. Professor Qian cited the printer as an example. After a consumer purchases a printer, he must use the brand's ink cartridge. The same is true of consumers buying cars. Once a certain brand of car is purchased, it means that it is locked.
The price of spare parts for the auto repair market is relatively stable, and the high prices of some accessories are also related to the continuous launch of new auto models. Yang Wei believes that the current production speed of parts and components companies cannot keep pace with the launch speed of new models. In the case that a new type of vehicle does not reach a certain level of sales, the parts manufacturers will not be able to launch them quickly from a risk point of view. Under this circumstance, the accessories circulated in the maintenance market are mostly original parts. The original part price is already higher, plus the maintenance company's fare increases, maintenance and other expenses, and ultimately pushed up the price of spare parts.
Shen Wan Securities Research Institute Feng Haihua believes that, in terms of specific models, spare parts prices have a certain periodicity. When the new models are just introduced, due to small car sales, fewer parts will result in higher prices, once they reach a certain amount, After the increase in the production of accessories, the price will be cheaper. In addition, the price of auto parts is also related to the sales strategy of auto manufacturers. Some manufacturers have more profit from vehicles, and they will increase the price of spare parts. They will use the method of compensating for the loss of embankments inside the embankment, and will recover the lost profits from the accessories.
Accessories price reduction hopes for industrial integration
In the developed countries of the automotive industry, there is a high degree of specialization in spare parts companies and the competition is fierce. The spare parts factory is separated from the entire vehicle factory and becomes an independent company, specializing in the production of spare parts, which can be supplied to many automobile manufacturers at the same time. The parts factory and the vehicle factory have formed a networked and cross-linked relationship, so the spare parts price is reasonable. Professor Qian Chunhui believes that this trend has already emerged in China's auto parts market.
Professor Qian believes that further integration of the automotive service market may also reduce maintenance costs. At present, China's auto service market has not yet appeared large brands. There are no influential sales and service companies similar to large-scale supermarkets, shopping centers, etc. The strength of automobile manufacturers is relatively strong. Therefore, the price of spare parts is greatly affected by manufacturers. . With the development of time, this pattern may have some changes.
In addition, with the cooling of the auto market, some 4S shops that have expanded rapidly in the past two years have been difficult to maintain. In this case, the automobile service market is likely to be integrated and some will be evacuated from the city center. The decline in the operating costs of 4S stores may also reduce the maintenance prices.
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