Car prices frequently send high-end MPV models China's auto market will usher in a new pattern?

China’s consumer awareness of MPV models has always been polarized. Of course, this has a lot to do with the history of the Chinese auto market and consumer car habits. According to the current market analysis of MPV models, the most popular one is Bao Jun. 730 and Wuling Hongguang led the autonomous low-end MPV models, while the joint-venture brand high-end MPV models are more concentrated in the range of 2-330,000 yuan, which also led consumers to believe that MPV models are either entrepreneurs' struggle tools or they are successful people. The concept of the business car, from the end of 2017 to the end of 2017 seems to be changing.

Recently, more and more car companies have released MPV models for the high-end market, the most eye-catching are the SAIC GM Buick GL6 and Guangzhou Automobile Chuanqi GM8. SAIC-GM Buick continues to open up the market as a leader in the mid-to-high end MPV market. It has just listed GL6's 6 home MPVs, and the price range of 149,900 to 169,900 yuan has further lowered the threshold. The growth momentum is booming. Hao brand also launched the positioning of high-end MPV GM8, pre-sale price range is to reach 18-27 million.

At the same time, Ruifeng and BYD also launched models for the mid-to-high end MPV market and decided to lay out this market.

In the first ten months of this year, MPV sales reached 1,475,553 units, a year-on-year decrease of 25.88%, and the market as a whole showed a significant decline. There are roughly two reasons for this: First, policy preferences for retreat (preferential policies for purchase tax) have a greater negative impact on the sales of small-sized MPVs; secondly, with the stabilization of economic foundations and the increase in income, some cities have restricted purchases. The reasons for the escalation of consumption upgrade trends have led to changes in consumer attitudes. The purchase of quality, high-quality, and differentiated products has become a current consumer trend.

In the top 10 MPV models sold, SAIC-GM-Wuling continued its ride and its Wuling Hongguang and Baojun 730 models ranked one or two. However, compared with the sales volume in the first ten months of last year, they both declined. It can be seen that the policy Slope retreat has a large sales loss for products below 1.6L. Since the implementation of the policy preferential retreat in 2017, the sales volume of small-displacement MPVs under 1.6L has decreased by 1/4. This also includes the situation of spending ahead of time and buying higher-level models last year. It is the rise of medium- and high-end MPV models of joint venture brands.

According to the Institute’s data, while the sales volume of autonomous MPV models has decreased, the high-end MPVs of joint venture brands have shown a growth trend, among which Buick GL8 has added a lot of vitality to its sales volume, and Honda’s Gemini Odyssey and Alec’s have also gradually increased market share. In contrast, the rookie Buick GL6 received sales of more than 3,000 vehicles in just one month and has a certain growth potential in the future. In general, the market share of MPV is still small, but with the continuous release of the second-child policy and the impact of new MPV models on the market, the future high-end MPV models will usher in new growth points.

to sum up:

Although the current MPV market in 2017 is somewhat sluggish, some information can still be found after digging the data. The sales growth of low-end MPV models with narrow functional properties is narrowing, and the market share of mid-to-high end MPV models is gradually increasing. This is inseparable from the market. China's market consumption upgrades, cognitive upgrades and policy dividends (two-child policy). Compared with the 7-seat SUV model, the MPV model has obvious advantages in terms of space utilization. The more comfortable driving experience is also a major selling point. The product orientation of the livable and livable is also in line with current consumer expectations. Big truck companies have opened up the momentum of the MPV model market.