The man is afraid of getting into the wrong line, and the woman is afraid to marry the wrong man. At the end of the year, all the merchants will take a look at the brand of the agency in 2013. I believe that many dealers will regret it. They misunderstood Lang and married the wrong Lang. The cost of marrying the wrong franc is very high. It is higher than the manufacturer to find the wrong business. It may be entangled with the manufacturer and it is impossible to settle. It is more likely that there will be no return. Marrying the wrong lang is because of the beginning of chaos and abandonment, here to summarize the five kinds of chaos of the manufacturers, to the business to avoid marrying the wrong lang as a reference.
The first is strategic chaos. The most prone to this kind of chaos is the LED brand, because of the lack of lighting industry, the lighting industry and the market are unclear, market positioning, product planning and business layout are often ambiguous, such as declaring home lighting However, it produced a large number of large wattage and large-sized engineering products; the target was set high, but the business was pointed to a late start and the market was small and intelligent.
The second is mode chaos. Multi-brand operation or single-brand operation? Single item or comprehensive category? Is the operations center model still a retail terminal model? These seemingly simple, model-related problems are estimated to be unclear or tangled by many manufacturers. Not only that, but many manufacturers estimate that the definition, function, content, and truth of the model cannot be understood and understood.
The third is marketing chaos. This chaos is reflected in the inability to clearly and comprehensively design and communicate marketing planning, marketing layout and marketing policies. The marketing plan and the commitment to the business are changing, the marketing operation is one person, and whether the sale can be done depends on the agent's creation. The chaos in the marketing led to chaos, and it should be the investment in the retail business. As a result, a lot of funds were invested to promote and develop the engineering business.
The fourth is management chaos. The sales at the front desk and the back-end services do not match. There is no good process in the process of business promotion, there is no good system, and there is no strict control. Business personnel are seriously lacking in training, coaching and coaching, and there are also many workers who receive wages and private work.
The fifth is supply chaos. Not to mention the ability of the back-end product manufacturing and product integration to keep up, as a sales, there are very few manufacturers to do sales rolling forecast and plan management. Without predictions and plans, the front and back office must be unable to lay a good supply.
But the most fearful thing is that the boss's mind is confused, the career positioning and marketing model are refurbished every year, and the investment is changed every year. In fact, for the merchants, the investment is often full, and the business is often very skinny.
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