At 8 o'clock in the evening on May 26, Suning.com's Children's Day Breaking Conference was broadcast live on multiple platforms. The Children's Day is fully launched.
Children's Day is positioned to break marketing routines and break the rhythm of traditional e-commerce promotions. It is a big promotion, but also a grand ceremony for adults to release stress and empathize with consumption.
The soul debate of the head breaking conference opens the baby festival
The launch of Children's Day is very ceremonial.
The guest lineup of the Children's Day Breaking Head Conference has almost brought all the original members of the team that Qihua said. Debates such as Chen Ming, Da Wang, Fu Seoul, Huang Zhizhong and Yan Rujing all appeared in the debate on the evening of May 26.
The topic of the head-breaking conference, "Adults are too sensible, is it a good thing", which drew the tears of many adults, and has become a difficult question that adults often ask themselves in their daily lives.
At the scene, Fu Seoul and Lao Liu fought for the first time. Lao Liu won with the high-level view of "Too sensible is XXXX" and became the strongest dark horse. Da Wang's boyfriend Lv Pengxing made his public appearance for the first time, and the confession debate made the Da Wang cry on the spot. The new song customized by the Chair Orchestra for Suning's Children's Day has made its debut.
On the Children’s Day Baby’s head-off meeting, the guests were genuinely temperamental, and there were laughs and tears that night.
At the head breaking conference, the debaters announced many important information about the Children’s Day, such as the live broadcast of the top 100 stars of the Children’s Day on the evening of May 31st, Suning.com’s "1 yuan open blind box" and 0:00. Yuan grabbing and other activities.
In the previous year 618, Children's Day was often set as a big promotion. This year, Suning has made Children’s Day a Baby’s Day, creating a more relaxed atmosphere and allowing more adults to join the new scene of happy consumption. “In order to let the big babies come and return with joy, the intensity of the Baby’s Day is no less than 618. That day."
Top 100 star theme live broadcast, heavy benefits, 0 point grab
On May 24, Suning.com launched the "Children's Day Pre-sale Venue" and opened the pre-sale. Starting at 0:00 on June 1st, it will enter the final payment stage.
From 7 pm on May 31st to the early morning of June 1st, Suning.com's Children's Day Baby Festival will create the "Big Stars Live Night of Children's Hearts" for the big babies who are waiting to pay the balance.
Different from the traditional e-commerce gala, hundreds of celebrities including Guo Jingfei, Guan Xiaotong, Jia Nailiang, Lei Jiayin, Liu Yuxin, Peng Yuchang, Qi Qin, Zhang Shaohan, Zhang Xinzhe, Zhang Yixing, etc. joined to create a new variety show e-commerce live broadcast model.
Thousands of super hot models from hundreds of super brands will also be broadcast in the form of welfare in this big live broadcast.
In the live broadcast rooms with different themes, the big babies recalled their childhood, collided with the needs, and caught up with the last bus of the first round of pre-sales. The big babies can also add more popular items of 0 yuan to the shopping cart, and they will be quick to buy them at 0:00 on June 1st.
OPPO’s new mobile phones, Moutai’s six-year-old Chinese zodiac wine, and Weilai’s ES6 sports electric car have all been included in the live-streaming room lottery prize list.
In addition, the BOSS groups of major brands in the fields of home appliances, 3C, FMCG, and home furnishing will also come to the live broadcast room to bring big prizes, red envelopes, discounts and other exclusive benefits to the big babies.
Big baby exclusive blind box broke 100,000 on the first day
In addition to the wonderful team debate meeting, Children's Day 100-star live broadcast, and many benefits, Suning.com's Children's Day Festival is the most exciting for the big babies, and there is also the 1 yuan blind box opening event.
Violent bear oversized ornaments, Bubble Mart blind box, Atlantis package, Nintendo game console, He Shilan imported adult milk powder, Electrolux children's washing machine, Dyson hair dryer, Cobos sweeping robot, Jun Le Bao Yue Blind box prizes such as live, Lego, etc. are enough to lift the appetite of the big babies.
As of 21:30 on May 26, the sales volume of Suning.com's Children's Day Blind Boxes exceeded 100,000.
In addition, blind box participants will also have the opportunity to draw the star exclusive peripheral collection prize-Super Treasure Box. At 1 o'clock on June 1, the Super Treasure Box Award will be drawn in the live broadcast room.
Suning.com stated that the Children's Day can understand the needs of adults and let adults find their childlike innocence in empathic consumption by creating interest programs and welfare distribution. It is not worth promoting. What really resolves anxiety is the improvement of mood. This is also the original intention of the Children's Day."
This is Suning.com's first empathy consumption for specific groups of people, aiming to create personalized consumption scenarios through specific nodes to meet the multiple experience needs of consumers. It is reported that during the 618 period, Suning.com will also explore more similar festivals, tailoring exclusive consumption activities for different specific groups of people.
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