Lincoln changes models to suit the Chinese market

According to Reuters, Ford Motor Co., Ltd. considered design changes to its Lincoln luxury brand's product lineup to suit the preferences of Chinese consumers. The company plans to launch Lincoln models in China in 2014 to drive sales growth and attract more young and affluent buyers.

Demand for luxury cars in the Chinese market is expected to surpass that of the United States by 2020. The preferences of luxury cars in the two major markets are similar in many aspects, but Chinese consumers prefer larger headlights, symmetrical designs and spacious rear-ends. Row space.

On January 14th, Ford America President Joe Hinrichs (former Ford Asia-Pacific non-president, in charge of business in China) said at the Detroit Auto Show: "For the Chinese, the 'face' of vehicles is very important. The key is This 'face' cannot have a negative effect and does not give a feeling of gloomy and displeased."

On the same day, Ford exhibited the Lincoln MKC crossover concept car at the Detroit Auto Show. The car is targeting the luxury SUV market in China and the United States, which is currently one of the fastest growing market segments.

Lincoln's change in design due to the Chinese market shows that the market is the best opportunity for Lincoln to reform itself, and Ford has tailored changes for the Chinese market. At the same time, it can also be seen how the number of luxury car buyers in the Chinese market and in China is growing for the Lincoln brand.