The Oriental Morning Post reported on August 5th that the higher the price, the higher the consumer’s demand for the brand. Independent car companies want to take high-end, the brand's weakness is a life gate.

China's automobile market contains many periods of volatility, and the bottom of the cycle is often the most critical period for the differentiation of manufacturers' competition. Independent brands must strengthen their product strength to resolve cycle fluctuations.

In Shanghai, this brand-conscious city, the author did not get the affirmative answer to consider the independent brand. In the survey, the author received disappointing views on various brands of self-decline, negative values ​​such as low brand value, unsure quality of the model, and the brand itself violated its own values. Although these brands and models will inevitably represent the power of China in the future, there are many factors that have caused the independent brands to face severe challenges in the increasingly fierce auto market.

Low added value of self-owned brands At present, there are few options for self-owned brand models that exceed 150,000 yuan. "It would be better to choose a more mature joint venture brand instead of buying a self-owned brand that nobody knows." Mr. Chen said he belongs to a new generation of car owners. “I’m currently driving Jingcheng [review picture forum] and I thought it was very cost-effective.” At first, as the first car in the family, Jingcheng met the needs of Mr. Chen’s family, whether it was a city shuttle or an outing, the price And space is more than enough. “The re-transfer will have certain requirements for some humanized configurations. Of course, it also hopes that there will be a certain improvement in the brand. It is not that the independent brands are not good, but the low-priced brand image and high rate of repair make me not think about it.”

Large group independence is favored. "For Roewe and MG brands, there is a high level of awareness in the market. Everyone is also very happy to understand." SAIC Motor insiders said that because it is the acquisition of well-known brands overseas, their cars are not difficult to sell. . In fact, SAIC Group actively reduced the Rover brand to a fashion-based model, which is indeed favored by many young people. Successful fashion marketing methods also allow more young people with certain economic capabilities to consider it. A young owner of an MG6 [Review Photo Forum] stated that the elders at home had a car and they chose the car based on their individual needs. "MG is nothing bad, mature technology, and dazzling."

Lack of customer experience and brand promotion In the small-scale survey conducted by the author, almost none of the Shanghai car owners are willing to choose purely self-owned brand models. Many car owners are completely ignorant of the brand models such as Chuanxi [review picture forum], Baojun, and philosophy. "15 million can choose a better car, for cars without word of mouth, do not dare to start." Right now, consumers in the selection of models, not only their brand value has certain requirements, more expectations are in the practical Evaluation. "Even if the self-owned brand produces a model that looks very good, I also want to know what it feels like to open it. Unless you personally experience it, it's hard to believe."

The 150,000 yuan self-owned brand was difficult to choose in the price of 150,000 yuan, the author reviewed the brand spectrum of its own brand, there are few models that can be selected. Although these models appeared in the spectrum, they received no car echo at the dealer. Even dealers do not include it in the sales category, as the owner of the terminal consumer group knows little about it. "I have never seen a brand with more than 150,000 yuan self-owned cars, if you count the joint venture's own brand, so there are several." For consumers, the reliability of cost-effective and brand-added value occupies the election of the car leading position. "We don't want to go in this type of vehicle. We don't usually advertise it. No one knows, if you need it, you can book." At Chery's dealership, the author got such an answer. The salesman also recommended some more cost-effective. Models, "In fact, there is no need to spend these money, I can recommend to you more affordable, things are similar."

Connection Tools

Wire Mesh Grip is used for the traction installation of power cable and communication cable and for the traction of conductor in the construction of power transmission and transformation lines. It can also be used in the oil field, mainly for the replacement of crane wire rope. When in use, one end is connected with the new rope and the other end is connected with the old rope. By the rotation of crane winch, the old rope can be replaced, which greatly saves labor.

Usage:

When setting out in electric power construction, all kinds of steel cored aluminum strand, insulated conductor, ground wire, optical fiber, optical cable and cable can be connected through various types of paying off tackle, which has the advantages of light weight, large tension load, no damage to the line, convenient use, etc., and is the most ideal tool in electric power construction.

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