"The first three singles minus 14 yuan," "0 commission", "a taxi from tomorrow to 0 yuan" - once a calm network dating car market is very lively recently. After March 21st, the U.S. delegation took a taxi to land in Shanghai. On March 27, G.G. Windskins also went online in Chengdu and Wuhan. At the same time, they recruited owners in Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou...
The new entry "players" set off a long-lost "subsidy war", and the "old drivers" such as Didi also played "counterattacks", making passengers and drivers enjoyable. However, the reporter's investigation also found that with the influx of a large number of new cars, "chassis car", brush orders and other chaos have risen, the market has potential safety problems.
"Subsidy War" reproduces the rivers and lakes, "Taking the car home from work as low as 0 yuan"
Following the "testing of water" in Nanjing last year, on the 21st of this year, the U.S. delegation took a taxi to Shanghai to get on-line express and taxi services. According to the US Mission data, on the third day after landing, orders exceeded 300,000. On March 27th, Gaode Map announced the launch of the rampage business. Chengdu and Wuhan took the lead on the line and started the recruitment of owners in cities including Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou. With the addition of new competitors, both passengers and drivers have benefited.
“After the U.S. team took the car to the line, it was using an internet car this week.†Shanghai white-collar worker Hu Yizheng said that according to the U.S. delegation’s subsidy policy, the passenger’s first three singles could be reduced by RMB 14, which is equivalent to a free trip within the starting price. Afterwards, she discovered that Didi also pushed advertisements such as “Take a taxi for 0 yuan tomorrow, and give a large amount of coupons on weekends!†“Advertisement for taxis from home to work as low as 0 yuan, and taxis in Shanghai can be reduced by 14 yuanâ€.
For drivers, the benefits are even greater. Mr. Song Song, a driver of Shanghai's online appointment, said that the ratio of Didi's pumping of express trains and private car drivers is about 20%, while the US group only draws 8%, and the first 10,000 registered drivers can be exempted from the first three months. . In addition, according to the US Mission’s policy, a network of approximately 10 car drivers will be required to complete at least 10 hours a day. If the daily fare is less than 600 yuan, the U.S. team will directly make up to 600 yuan.
"Originally running dripping, it will earn six or seven thousand yuan a month. After the U.S. team comes, it is estimated that it will earn nearly 20,000 yuan a month. Therefore, most of the non-sign-on drivers who are around me will switch to the U.S. group. "Mr. Song said.
In Germany, although there is no subsidy, it has proposed a "zero commission" policy. Unlike other riders who draw 10% of their commissions, Goldman Maps insists on not levying rakes on users, that is, how much money a passenger can spend and how much money a driver can get.
"Vested car" increased, brush single chaos rise
The reporter's investigation found that under the stimulation of high “subsidy†and “zero commission†policies, new cars in Shanghai’s multi-site network car market surged, and “chassis carâ€, brush orders, poor service experience and other chaos have also risen. .
The first is the increase in the phenomenon of "car vests." Although most of the cities provide that the network vehicles should be local licenses, there are always some drivers who are short-circuited, and the information registered on the platform does not match the actual information of the vehicles. This poses a certain security risk.
Reporter pro-test once, obviously a taxi software shows the Shanghai H-license car, the result came to the car 皖 N heading and ending number is completely different car. Many consumers expressed their concern: How should passengers’ rights be protected in the event of a dispute or even a traffic accident?
Second, the risk of fraudulent scams was once again raised. The reporter has learned that some online car platform drivers have a single brush. The more common method is that the driver informs the driver of the single license plate and position in advance, and the latter calls the vehicle. After the driver receives the list, the person who is in charge of the ticket will be driven by the car. After about a few hundred meters, the driver will end his journey and the two parties will subsidize the award or the profit.
Third, the skills of new arrivals are not mature enough and the experience needs to be improved. "Some new software navigation is not accurate. It's clear that the driver is only 2 minutes away from me, but it can be displayed on the single map for half an hour. Fortunately, the driver gave me a call, otherwise he would have to come back again." Ms. Wang Juan from Shanghai said.
Influx of new vehicles, need to strengthen dynamic monitoring
The purpose of the development network is to bring more choices to people’s travel and to activate some of the society’s idle vehicle resources. However, the reporter's investigation found that simple and crude "subsidy war" will lead to the influx of a large number of new vehicles, which may increase urban congestion. There is also a certain amount of safety hazards in vehicles that need to be dynamically monitored.
According to the "Guidance Opinion of the General Office of the State Council on Deepening Reform to Promote the Healthy Development of the Taxi Industry", the Ministry of Transport and other seven ministries and commissions promulgated the Interim Measures for the Management of Online Booking of Taxi Business Services, and the relevant local regulations, the development of online vehicle management The service enterprise shall handle the relevant permit formalities.
Li Yongjian, director of the Internet Economics Research Office of the Chinese Academy of Social Sciences Financial Strategy Institute, suggested that supervisory departments should establish a strict dynamic monitoring mechanism; at the same time, the online booking platform should not blindly fight “price wars,†and should use big data, cloud computing, and labor. Intelligence and other technologies to optimize customer experience and achieve healthy development.
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