Stripping off the first auto giant clothes independent brand was "three low"

Beijing is the city with the largest number of passenger cars in China. When you come to the streets and take a look at the rolling traffic that fills the streets, you will find that in these colorful and uniquely shaped traffic streams, the United States, Europe, Japan, and South Korea Passenger cars accounted for 80% or more, and Chery, Geely, Changan, BYD, and other independent brands were hard to come by. Even more embarrassing is that these self-owned brand cars are concentrated almost entirely on medium and low-end vehicles of around RMB 10 million. It is called "low-grade, low-level, low-priced" "three low" products. This is the Chinese auto industry in the eyes of Xu Bingjin, president of the European Economic and Technical Cooperation Association of China. This long-term participant in China’s re-entry and WTO negotiations since 1988 has served as deputy head of the delegation and former assistant minister of foreign trade and economic cooperation. Last year, China’s auto production and sales amounted to more than 18 million, including passengers’ use. There are 13.8891 million cars, but there are several brands that we can get out of?

The reference time for independent innovation in automobile industry is not short. Chery, BYD, Geely and other companies are also working hard to innovate, but overall, Chinese auto companies have little effect on independent innovation. The Chinese auto industry is a shy and unacceptable fact: In the past few decades, only by satisfying the need to build automobiles, the government and companies have emphasized production, and have not made any effort in independent innovation. This problem can be explained by the organization and personnel structure of auto companies and the proportion of funds used and allocated. Innovation also requires a social atmosphere. In 1903, the Wright Brothers invented the aircraft. After the flight was successful, New York City welcomed everyone. The U.S. government immediately supported production from the financial and policy perspectives, demonstrating the degree of social recognition of innovators.

In contrast, the reality of the development of China's auto industry, the innovative national economic system and the social atmosphere have not yet been fully established. In the decades of reform and opening up, international auto giants have entered China, and major automakers in the world have partners in China. Through joint ventures and cooperation, China’s auto industry has developed rapidly. Automobile production and sales have leapt to the top in the world, but it is still only foundry. Those who did not master the core technology of design innovation. According to statistics, the proportion of foreign-funded enterprises in the production of key components such as automotive EFI systems, engine management systems, ABS, micro-motors, and airbags is 100%, 100%, 91%, 97%, and 69%, respectively. 78% of the automatic transmissions required for high-end and mid-range vehicles are imported products. The core technologies of automotive electronic control products are almost monopolized by multinational corporations. Among them, automotive electronic control products with high technological content and high added value are mostly provided by foreign original supporting manufacturers. In 2010, Japan exported components to China, and electronic control products accounted for exports. With 66% of the total parts and components, this issue has been fully explained by the disruption caused by the disruption of the supply chain of many automobile companies in China following the earthquake in Japan.

As early as the beginning of reform and opening up, we spent huge sums of money to buy tape recorder technology from abroad, and waited until it cost a huge amount of money to build a production enterprise. When the product was just put on the market, the foreign party launched a "VCD" CD player. As a result, we abandon tape recorders and instead import "VCD" production equipment and technology. When our "VCD" products begin to overwhelm the domestic market, foreigners have introduced improved "DVDs." So we followed up and introduced "DVD". When many people have not fully grasped the "DVD" operation, the foreign electronic technology has upgraded from analog to digital technology, and introduced digital electronic technology products such as "3G" mobile phones, "3D "New generations of electronic technology products such as animation and "Apple ipad" have become pioneers in the market.

what should we do? Buy it again? The same is true of cars. Self-innovation has a long way to go, and it needs to start from scratch, and some must even start from basic research. We must understand the introduction of technology and know exactly why.