According to data compiled by Gasgoo.com, in June 2015, Japan’s Fuji Heavy Industries’ Subaru brand sold 4,277 units in the Chinese market, down 6.3% from 4,592 units in June 2014.
Subaru’s sales in China this month are as follows:
· Sales in January plummeted 31.1% year-on-year to 4,006 units from 5,813 units.
· From February, 3,197 vehicles fell 3.8% year-on-year to 3,074 units.
· From March, the number of 6,302 vehicles fell by 30.6% year-on-year to 4,376 units.
· From 5,320 units in April, it fell 18.2% year-on-year to 4,321 units.
· From May, 5,180 vehicles fell 14.0% year-on-year to 4,450 units.
In the first half of 2015, Subaru sold a total of 24,503 vehicles in the Chinese market, down 19.2% year-on-year, compared with 30,360 retail sales in the same period last year. This means that this year, Subaru has not been able to get rid of the decline in the Chinese market, falling for six months. The sales decline in China last year can be traced back at least to September.
In November last year, Fuji Heavy Industries CEO Ji Yongtai had expected to build a factory in China before 2020; in the future, Subaru will focus on dealer network development in China, and it is expected to sell in China in the 2020-2021 fiscal year. Can be doubled to 120,000. The main products of the brand in China are Forester, Legacy and Outback.
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