Recently, car manufacturers and distributors have frequently adjusted their car prices. Incongruous with this, the price of auto parts has remained high. Recently, Xinhuaxin Market Research & Consulting Co., Ltd. investigated the prices of automotive parts and components in the Beijing market. The results showed that six factors, namely, raw material suppliers, parts manufacturers, new entrants, post-market parts manufacturers, vehicle manufacturers and consumers affected the prices of auto parts. The survey revealed that there is a significant price reduction in the price of auto parts. So, when can auto parts reduce prices? In fact, since the beginning of the year, most auto parts prices have fluctuate. However, this link closely related to the use of cars is rarely concerned by consumers, and some people even exclaimed: Auto parts prices suffered a cold market? ! Accessories price adjustment response cold news from the parts and accessories market, since the beginning of the year, due to various reasons, most auto parts prices have fluctuated. Nanchang Pingan Insurance Company responsible for parts and accessories quoted the introduction, this year's auto parts price changes compared to the previous two years is extremely active. Imported accessories, especially Toyota, Nissan, etc., have a large amount of spare parts, and prices have been reduced by 10% to 15%. The price of domestic car parts is up and down, and the appearance and wearing parts prices of most models have been reduced to varying degrees. However, the performance of individual models has increased, and the price of some engine and transmission parts has increased by 3 times or even higher. It is understood that the supply and demand relationship is the most important factor in determining the price of auto parts. If the model has a small amount in the market, the price of its accessories will naturally not be too low. For example, Bentley or Lamborghini and other models, only a handful of possession in the country, such models accessories must be very expensive. Some of the economic models that have just been put into operation in China have higher prices for accessories. Conversely, the prices of accessories for models with large market holdings will go down. For example, the three Santana, Jetta, and Fukang models are the best examples. In the long run, with the increase in the amount of ownership on the market, the price of accessories for most models will continue to decrease. In addition, manufacturing costs and circulation costs also play a role in the price changes of spare parts. As the price of auto parts is closely related to the consumer's car cost, the change in the price of a car's spare parts in a mature auto market tends to have a directional impact on car purchases. However, in an interview, the reporter was surprised to find that the good news that the price of auto parts dropped was that most consumers did not appreciate it. Many prospective owners are not only unaware of these price adjustments, but even show an attitude of “not getting involvedâ€. Industry insiders believe that auto parts prices are experiencing cold market, which is not a performance of a mature auto market. 90% of car buyers do not care about the price of auto parts In fact, many consumers often only pay attention to the price of the entire vehicle before buying a car, ignoring the spare parts that are closely related to the cost of the car. When the vehicle needs maintenance, some consumers complain and regret. A friend of the reporter’s Li Xing complained that he recently purchased an economic model. The total price of the car is less than 100,000 yuan. He was indeed delighted with the superior price/performance ratio of the car. However, the headlight assembly needs to be replaced in an accident, and the price of the headlight assembly is as high as 2,000 yuan. According to the proportion of the price of the car, the price of the accessory is 7 times more expensive than the Audi A6. Mr. Li said that if he knew that the price of accessories would be so expensive, he would not buy that model. In fact, there are not many consumers similar to Mr. Li. There are car weekly magazines who have conducted a year-long questionnaire survey on car buyers. Statistics show that less than 10% of consumers will ask for accessories before buying a car. Maintenance costs, and most consumers only care about the car price. Take Nanjing Fiat as an example. As early as the beginning of the year, Nanjing Fiat announced the price reduction of its parts. The accessories of the price adjustment involved 500 kinds of wearing parts and 1500 kinds of medium-loss and slow-moving parts. The declines of all varieties are mixed, with the highest drop of nearly 20%, of which the price of regular maintenance parts most concerned by consumers is the largest. If it is abroad, this is a “cutting tool†for the promotion of manufacturers. However, at home, this news of “good for consumers†has not promoted the sales of its models. Manufacturers and distributors have also lazily advocated. In contrast, the news of the reduction in the price of "Thunderstorm Operations" and other car prices has achieved immediate results. According to industry sources, the cost of repair and maintenance of a vehicle within its service life accounts for about one-third of the vehicle's price, and parts and components occupy more than 60% of the cost of vehicle maintenance. Overhauled a Santana, the market "price" price of 6,000 yuan. Among them, the working hours are generally 1800 to 2,000 yuan, the rest is the price of spare parts, the price of regular vehicle maintenance is also very different because of spare parts prices, some models only need 60 to 80 yuan, and some models are as high as 800 To 1,000 yuan. Therefore, if the consumer does not understand the price of the accessories before buying a car, it will be possible to purchase expensive “aristocratic†models of the accessories, and it is also possible to pay several times the cost of the vehicle over other equivalent models. Two factors have caused cold currents as an important part of the cost of vehicle maintenance. Why did the price of spare parts suffer from the cold market? Relevant experts pointed out that two reasons have caused consumers to respond coldly to the price of auto parts and accessories. First, the price of auto parts is highly technical and consumers are extremely unfamiliar. As the majority of consumers who occupy the majority of car purchases are first-time car buyers, they do not have extensive experience in car use and maintenance. Therefore, vehicle maintenance is a technically unfamiliar area for most consumers. Moreover, vehicle maintenance occurs after the purchase of a car. Consumers who do not have car experience do not realize how important the accessories are to the cost of vehicle maintenance before purchasing a car. This is not difficult to explain why the price of spare parts has little impact on vehicle sales. Second, hidden tricks, businesses do not want to guide. An industry person who has been engaged in car sales has told reporters that in order to ensure their own interests, some businesses will not actively guide consumers to pay attention to spare parts prices. Businesses use consumers to learn about this weakness in automotive technology to make profits. From this point of view, businesses are selfish. When a vehicle is repaired and parts need to be replaced, consumers often pay attention to the repair shop and rarely even ask about the price of the parts. Especially for private car owners, when the vehicle is damaged, they often feel bad and require the repair shop to replace the “best†spare parts, which gives the business a chance to “speculateâ€. There are also some companies who have deliberately concealed the price of spare parts. Even if the automaker has lowered the price of accessories, the repair shop may not pass this news to consumers and use it to take profits. Different from the merchants who deliberately concealed the price of auto parts, some models' 4S service stations have launched the service of “parts price publicity†to publicize the purchase price and retail price of auto parts without reservation. This move was deeply welcomed by the owners, and many owners said that this transparent service is worth promoting to all maintenance companies. Analysts pointed out here that throughout the Chinese auto market, auto parts prices are undoubtedly a lot of room for price cuts, but when the prices can be reduced, how much depends on the maturity of consumers and the fierce competition between vehicle manufacturers. Source: Sina
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