As the largest lubricant company in China, Great Wall Lubricants not only continues to lead the development of technologies and products, but also keeps China's lubricant industry in synch with the world. It also follows the model innovations driven by changes in the economic situation, industry environment, and customer needs, as well as lubrication in China. Oil industry's unique phenomenon and emulate the benchmark.
A few days ago, Great Wall Lubricants exerted a “tying power†to promote the strategic cooperation between China National Vehicles and Sinopec, which not only achieved the complementarity and common development of the two major central enterprises, but also fully promoted the deep cooperation between Great Wall Lubricants and CRRC. We will promote the localization of high-speed rail supporting oil products, jointly formulate national standards for high-speed rail lubrication products, and jointly develop overseas markets to jointly build "One Belt and One Road" construction and lubrication services.
Great Wall Lubricants Leads Industry Revolution
From the basic technology and products, to the localization substitution, the formulation of national standards, and the extension of Gongtuo’s overseas market, it is actually the “Manufacturing + Service†business model of Great Wall Lubricants, and “Technology + Market + Serviceâ€. The specific performance of the marketing model.
"Manufacturing + Service" business model to promote service upgrade
In 2014, Great Wall Lubricating Oil put forward the goal of “creating a world-class lubricant professional companyâ€, once again emphasized the developmental basis of “professional development and differentiated competitionâ€, and established the “transition from manufacturing to manufacturing and service-oriented enterprises. "Strategic transition to technology-oriented service-oriented enterprises."
Under the new strategy, Great Wall Lubricants began to comprehensively promote the organic integration of manufacturing and services, and started the “manufacturing + service†business model. This business model not only guarantees that Great Wall Lubricants will continue to maintain its leading position in technology and product leadership, but also focus on customer needs and build a comprehensive lube oil service system that can create real value for customers and win trust. This has become the trend of the Chinese lubricant industry to meet the market development trend and meet the changing needs of various industries under the new normal economy. It has created a precedent for the transformation of the lubricants industry into services and opened the curtain for transformation of the entire industry.
The establishment of the “manufacturing + service†business model is the beginning of breaking the barriers to thinking and opening up a new business structure, embodying the strategic resilience of Great Wall Lubricants, and changing the industry’s perception of the value of lubricants. Under the guidance of the “manufacturing + service†business model, Great Wall Lubricant has gradually established a “technology + market + service†marketing model, which has achieved deep connection with all walks of life and ensures that Great Wall Lubricants can serve different industries and customers. Provide comprehensive lubrication services.
Great Wall Lubricants began to promote organic integration of manufacturing and services
"Technology + Market + Service" marketing model, comprehensively lubricate all walks of life to improve quality and efficiency
The marketing mode of "technology + market + service" is not only a technology R&D model, a market development model, but also a customer service model. Today, it has become the core competitiveness of Great Wall Lubricants for creating value for customers.
Great Wall Lubricants is based on its solid scientific research strength and plays a leading role in technology. It targets special lubricants, wind power, rail transit and other lubricant application markets to develop special products and develop special products to meet the needs of different industries and companies. Customers provide tailor-made “full lubrication serviceâ€. From the front-end scientific research intervention, identify customer needs, establish joint laboratories with industry key customers, and from selection, application to purchase, all aspects of lubrication, achieve deep customization of “synchronous design, simultaneous developmentâ€, and provide lubrication management for customers at the same time , monitoring and analysis system services, truly provide customers with comprehensive lubrication solutions.
The marketing mode of “technology + market + service†has achieved the change from looking for products to finding products for customers. It has changed the competition mode of the industry to a great extent. The era of selling products is gone, but the technology is tested. The comprehensive strength and integration ability of products, services, etc. This is actually a new demand for lubricants in various industries that are currently undergoing transformation and upgrading.
It is precisely because the “technology + market + service†model caters to market demand. Great Wall Lubricants has been growing rapidly in the lube market in the face of a year-on-year decline in sales. In particular, the sales of high-end products have gradually increased and established with high-end manufacturing companies. The close cooperative relationship is known as "the high-end equipment manufacturing industry is circulating in the blood of China." This also laid the foundation for Great Wall Lubricants to seize the “One Belt and One Road†strategic opportunity and open a new model of “going outâ€.
Launched a new "Going Out" model to join hands with Chinese companies to expand overseas markets
In 2005, Great Wall Lubricants entered the international market and established distribution networks in more than 50 countries and regions including Southeast Asia, Australia, Europe, South America, and Africa, and built the first overseas factory in China's lubricants industry in Singapore.
Today, driven by the “Belt and Road†strategy, Great Wall Lubricating Oil, based on extensive and good cooperation with Chinese-funded enterprises, mainly engages in overseas engineering contracting, equipment exports, and overseas Chinese-funded factories, and actively connects Chinese-funded enterprises with overseas projects. Chinese-funded enterprises provide all-round lubrication services for all types of equipment. This constitutes the "Going Out" model of Great Wall Lubricants and Chinese-funded enterprises joining hands to jointly expand overseas markets and building China's lubricating oil overseas lubricants ecosystem and opening a new chapter in the internationalization of Great Wall Lubricants.
Since 2015, Great Wall Lubricants has provided supporting services for 122 major Chinese-funded projects in more than 20 countries and achieved remarkable results. In recent years, Great Wall Lubricants International Business has entered the "fast track", with a compound annual growth rate of more than 50%. It is the Chinese lubricants company with the largest sales volume and the most extensive coverage in overseas markets. This changed the competitive landscape of the lubricants market and opened up a new battlefield between Chinese brands and international brands.
At present, China is in a period of deepening supply-side reforms. Great Wall Lubricant's "manufacturing + service" business model and "technical + market + service" marketing model interpret the connotation of the supply side reform of the lubricants industry and has won various lines. Industry trust. At the same time, in the “Belt and Road†initiative, customers’ trust has laid the foundation for Great Wall Lubricants to build an international model that co-expands overseas markets together with Chinese companies. These models have created the unique value system of the Great Wall and have also profoundly affected the lubricant industry. They are worthy of reference.
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