In 2004 , Pang Qinghua, chairman of the huge automobile trade saw the potential market of Subaru, a niche brand in China, but he may not have expected that sales of Subaru would still maintain a growth of 110% in 2009, when imported vehicle growth slowed or even declined. . While Subaru rapid growth in sales, the entire large group is also expanding rapidly, and preparations for the listing scheme has long been performed in step by step.

The number of Subaru stores has grown rapidly

In June this year, Subaru sold more than 300 vehicles in Beijing and sold about 400 vehicles in July. According to Li Jinyong , deputy general manager of the Dahua Auto Group , “ Zhongluo Subaru sold 10,233 units in the first half of the year, of which about 2,400 were sold in July. As a result, even if there are no new cars in the second half of the year, it can achieve 24,000 yuan in the whole year. Sales of 25,000 vehicles.” This year, Fuji Heavy Industries has established a sales plan for Subaru that is 30,000 in China.

Behind the increase in sales volume is the support of the channel. Currently, there are 98 Zhongmu Subaru stores nationwide, 50 of which are 4S stores. “We expect to reach 70 Subaru 4S stores by the end of the year,” said Li Jinyong.

4S stores expanded to 300 before the end of the year

In addition to spreading the Subaru's online channels across the country, the vast number of brands involved are almost entirely on the path of rapid expansion. Dongfeng's own brand Aeolus has built only two 4S stores in Beijing. It is also a large-scale investment. In addition, the large car brands in Beijing also include Chery, Chrysler, Shanghai Volkswagen, Toyota, and Hyundai.

Nationwide, a total of approximately 40 automotive brand sales, including 15 commercial vehicle brands. This year, the company plans to build and acquire a number of 4S stores nationwide. The number of 4S stores is expected to reach 300 by the end of the year.

Expected to be listed at the end

As everyone knows, it is no longer a matter of time for a huge group to brewing and listing. Li Jinyong stated that at the end of last year, the company had submitted all the materials needed for the group's listing to the China Securities Regulatory Commission at the end of last year. “At that time, the regulatory crisis had stalled the listing applications of all companies. The economic situation has gradually improved in half a year. The China Securities Regulatory Commission has approved the gradual listing of more than 30 companies, and the best situation is that it will be available at the end of this year."



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