First, increase investment and accelerate the process of localization
On April 22nd, Peng Deyuan, President of Bosch (China) Investment Co., Ltd., stated that from 2008 to 2010, Bosch will invest 850 million euros in additional investment on the basis of a total investment of 1 billion euros in China to expand production facilities and R&D facilities. ..
In February, the new headquarters building of Bosch Shanghai was formally laid and it is expected to be completed in 2010. In the future, the building will become its R&D center and business hub in China...
3. Launched three new automotive electronics production lines: In April, the new ABS/ESP electronic control unit production line was launched. Another new airbag electronic control unit production line went into production in the second quarter.
4. The chassis system completes the North-South layout in China
The previous production base of the Bosch undercarriage system in China was only one in Suzhou, which was unfavorable to Bosch's northern operations. From the perspective of Bosch's chassis globally and China's layout, Bosch needs to lay such a pawn in North China, and the export of this base close to Dalian's excellent port is very favorable.
5. Group Chairman Philippe Bach visits China to show the importance of the Chinese market
Under the financial crisis, “more attention will be given to the Asia-Pacific market†and “China will continue to be the main driving force for our growth in the Asian market.†Sales in China will increase by 30% in 2008... and that 2009 will be the most difficult...
6. Expanding energy prices and the sudden emergence of the country's three "earth technology" EGR and Delphi, Denso competition
The output of diesel common rail systems at the Bosch Wuxi production base will increase from 100,000 units in 2007 to 1.4 million units in 2010. By the end of 2009, the number of employees at the Wuxi base will have doubled from 2008 to 3,900...
Delphi has two companies in Shanghai and Beijing engaged in the research and development of engines and emissions-related parts and components. Denso is not far behind in China. In 2003, Shanghai Denso Fuel Injection System Co., Ltd. was established...
Second, playing "energy saving" and "security" brand
1. Still optimistic about the development of diesel engines for passenger vehicles in China "bringing up" auto brands
Bosch not only cooperates with Huatai, Chery and Great Wall to develop diesel engines... In fact, Bosch has 7 to 9 customers who are now working with Bosch to develop clean diesel models, both of which are Chinese automakers. (Attached: Bosch: Must keep a clear-headed enthusiasm for electric cars)
2. Promote technology to improve fuel efficiency of gasoline vehicles in China - turbocharger
The turbocharger developed by Bosch and MAHLE will be put into production in China in 2010...
3. Advocacy of CVT and Borg Warner (DCT), Antonov (AT), etc. for the Chinese transmission market
Bosch began to express its willingness to provide proprietary technology transfer and engineering support to Chinese companies and promote the development of CVT together with Chinese companies. And exhibited a low-cost CVT developed specifically for China, India and other emerging markets - P070.
4. The pace of monopolizing the Chinese security system is accelerating
On November 27th, Bosch opened the winter automobile testing center established in Yakeshi, Inner Mongolia. The testing center will match and test active safety systems such as ABS, TCS and ESP for vehicle companies in China and the Asia Pacific region. Dr. Wiener said that with the promotion of Bosch, China's ESP assembly rate is expected to reach 18% by 2012.
Third, increase investment in China's post-market business
It is expected that in the coming months, the negative impact of the financial crisis will be transferred from car sales to the automotive aftermarket. “Zheng Dazhi analyzed that Bosch has responded to the possible downturn in the market... The Bosch Group's so-called response strategy is to vigorously explore the Chinese automotive aftermarket. For this reason, the Group has acquired the company of Bessbad and Kinder Instruments. The former is a “traditional strong team†of automotive testing equipment, and has sales and service channels all over the world; the latter is the “rising star†of the industry, owns auto decoders and oscilloscopes with all independent intellectual property rights, and Bosch also acquired Shenzhen. Wei Ning Da.
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