In recent years, the rapid development of China's auto industry has driven the demand for automotive parts and components. The filter industry is an example. Some forecasts indicate that the total market demand for automotive filters in China will increase from 390 million in 2006 to 570 million in 2010, and 1.16 billion in 2020.
The huge filter market has attracted the attention of many manufacturers, resulting in fierce competition in the current filter industry. The self-owned brand filter companies are striving to maintain their respective market share, while multinational companies have flooded in and quickly seized most of the high-end filter matching markets.
â– Independent brand's market share still dominates
According to GE Deyi, secretary general of the Automotive Filters Committee of the China Association of Automobile Manufacturers, there are more than 1,000 filter companies in China, but most of them are small-scale enterprises, among which there are many small family-owned workshops and major companies in the industry (incorporated in the country There are more than 30 statistics.
The fierce competition in the filter market has caused no monopoly or near-monopoly in the industry. Overall, there is still an advantage in the market share of self-owned brand filters, and the market share of self-owned brand companies such as Qijinwei, Rui'an Xingye and Pingyuan has a relatively large market share, especially Jinweiwei Filter Co., Ltd. According to the relevant person in charge of Jin Jinwei, in the domestic gasoline engine and diesel engine market, Kingway filters account for more than 10% of the market share and are the leading companies in the industry.
With the increase of production capacity, the products of the self-owned brand filter companies not only meet the needs of domestic OEMs and after-sales service markets, but also have a considerable number of filters exported to Europe, North America, the Middle East and Southeast Asia. According to Wang Quanfu, chief engineer of Jinweiwei Filter Co., Ltd., in 2007, the export volume of helium filters has reached more than 50 million.
Now, the quality of self-owned brand filters has greatly improved, but it is undeniable that the biggest advantage lies in the cost-effectiveness. Ge Deyi said that the price competition between self-owned brand filters is still very fierce.
â– Foreign and joint venture brands seize the high-end market
From the perspective of market share, self-owned brand filter companies have certain advantages, but multinational companies have begun to occupy an increasingly important market position, almost monopolizing the supporting market for high-end vehicle filters.
At present, multinational filter companies such as Man Hummel, Mahler, Sogefi, Fleetguard, Donaldson, and Denso have all invested and built factories in China. Ge Deyi said that there are more than 10 joint venture filter companies in the country and nearly 10 foreign-owned filter companies.
The competition between these foreign brands is equally fierce. Man Hummel from Europe entered China as early as 1996 and has now established two joint ventures in Shanghai and Changchun. Li Yazao, marketing manager of Shanghai Man Hume Filters Co., Ltd., said that as the world's leading professional filter manufacturer, Man Hummel has always been taking the high road in China. Last year, Man Hummel introduced nano-technology filter cartridges and plastic engine oil pans, which are advanced products in the world.
With advanced technology, Honeywell should also have a say. At the end of last year, Honeywell Automotive Consumer Products Group announced the launch of a highly efficient automotive oil filter in the Chinese market, using highly efficient composite filter media, with a single pass rate of 96% and multiple pass rates of 94%.
Friega is also a well-known filter brand in the United States and is part of Cummins. With the large market share of Cummins engines, Fleetguard has occupied a certain share of the Chinese filter market. Experts believe that the advantages of Fleetguard filter are not obvious outside the Cummins system. Li Ya said long ago: "Man Humeel filters are 10% to 15% more expensive than other foreign brands, and customers are happy to accept our products."
â– More fierce competition in the aftermarket
Filters are consumables on cars and need to be replaced on a regular basis. Therefore, the sales volume of the aftermarket filter is very large.
It is understood that the number of filter companies competing for the aftermarket is far more than the matching market, and most filter companies in the main supporting market share a certain share in the auto parts market. Ge Deyi said that in the filter aftermarket, brand concentration is very low, and the market share of the top five filter companies is only 15%. In the matching market, the top 5 filter companies have a market share of 40%.
Jin Jinwei also performed well in the aftermarket. Its 3/5 products are for the aftermarket.
The most famous filter brand in the aftermarket is the "Leopard King." Recently, in a survey of filter agents and service stations, Leopard King was the most widely covered brand on the market, with 24.7% of dealers selling Leopard King brand filters.
The Leopard King Group is Thailand's largest manufacturer of more than 10 million filters. According to the person in charge of the Leopard King Group, since the production of the first filter in 1989, Leopard King has set up 33 provincial distributors in China.
The huge filter market has attracted the attention of many manufacturers, resulting in fierce competition in the current filter industry. The self-owned brand filter companies are striving to maintain their respective market share, while multinational companies have flooded in and quickly seized most of the high-end filter matching markets.
â– Independent brand's market share still dominates
According to GE Deyi, secretary general of the Automotive Filters Committee of the China Association of Automobile Manufacturers, there are more than 1,000 filter companies in China, but most of them are small-scale enterprises, among which there are many small family-owned workshops and major companies in the industry (incorporated in the country There are more than 30 statistics.
The fierce competition in the filter market has caused no monopoly or near-monopoly in the industry. Overall, there is still an advantage in the market share of self-owned brand filters, and the market share of self-owned brand companies such as Qijinwei, Rui'an Xingye and Pingyuan has a relatively large market share, especially Jinweiwei Filter Co., Ltd. According to the relevant person in charge of Jin Jinwei, in the domestic gasoline engine and diesel engine market, Kingway filters account for more than 10% of the market share and are the leading companies in the industry.
With the increase of production capacity, the products of the self-owned brand filter companies not only meet the needs of domestic OEMs and after-sales service markets, but also have a considerable number of filters exported to Europe, North America, the Middle East and Southeast Asia. According to Wang Quanfu, chief engineer of Jinweiwei Filter Co., Ltd., in 2007, the export volume of helium filters has reached more than 50 million.
Now, the quality of self-owned brand filters has greatly improved, but it is undeniable that the biggest advantage lies in the cost-effectiveness. Ge Deyi said that the price competition between self-owned brand filters is still very fierce.
â– Foreign and joint venture brands seize the high-end market
From the perspective of market share, self-owned brand filter companies have certain advantages, but multinational companies have begun to occupy an increasingly important market position, almost monopolizing the supporting market for high-end vehicle filters.
At present, multinational filter companies such as Man Hummel, Mahler, Sogefi, Fleetguard, Donaldson, and Denso have all invested and built factories in China. Ge Deyi said that there are more than 10 joint venture filter companies in the country and nearly 10 foreign-owned filter companies.
The competition between these foreign brands is equally fierce. Man Hummel from Europe entered China as early as 1996 and has now established two joint ventures in Shanghai and Changchun. Li Yazao, marketing manager of Shanghai Man Hume Filters Co., Ltd., said that as the world's leading professional filter manufacturer, Man Hummel has always been taking the high road in China. Last year, Man Hummel introduced nano-technology filter cartridges and plastic engine oil pans, which are advanced products in the world.
With advanced technology, Honeywell should also have a say. At the end of last year, Honeywell Automotive Consumer Products Group announced the launch of a highly efficient automotive oil filter in the Chinese market, using highly efficient composite filter media, with a single pass rate of 96% and multiple pass rates of 94%.
Friega is also a well-known filter brand in the United States and is part of Cummins. With the large market share of Cummins engines, Fleetguard has occupied a certain share of the Chinese filter market. Experts believe that the advantages of Fleetguard filter are not obvious outside the Cummins system. Li Ya said long ago: "Man Humeel filters are 10% to 15% more expensive than other foreign brands, and customers are happy to accept our products."
â– More fierce competition in the aftermarket
Filters are consumables on cars and need to be replaced on a regular basis. Therefore, the sales volume of the aftermarket filter is very large.
It is understood that the number of filter companies competing for the aftermarket is far more than the matching market, and most filter companies in the main supporting market share a certain share in the auto parts market. Ge Deyi said that in the filter aftermarket, brand concentration is very low, and the market share of the top five filter companies is only 15%. In the matching market, the top 5 filter companies have a market share of 40%.
Jin Jinwei also performed well in the aftermarket. Its 3/5 products are for the aftermarket.
The most famous filter brand in the aftermarket is the "Leopard King." Recently, in a survey of filter agents and service stations, Leopard King was the most widely covered brand on the market, with 24.7% of dealers selling Leopard King brand filters.
The Leopard King Group is Thailand's largest manufacturer of more than 10 million filters. According to the person in charge of the Leopard King Group, since the production of the first filter in 1989, Leopard King has set up 33 provincial distributors in China.
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