In recent years, under the encouragement of national industrial policies and the support of local governments, China's LED industry has achieved unprecedented opportunities for development, and has also formed a group of well-known so-called prince brands. However, multinational companies represented by GE, Philips, OSRAM, CREE, Nichia, ToyodaGosei and other global industrial chain giants have rushed to the Chinese market, actively creating competitive advantages, and have formed a pressure on China's semiconductor lighting companies in the value chain. In particular, with the innate advantages of brand and intellectual property, China's LED companies are forced to survive at the low end of the industrial value chain. Today, the market's competitive landscape is further emphasizing the Matthew effect.
In addition to continuing technological innovation, the fundamental way out for China's LED industry is to create a well-known brand with vitality. So what is a brand? The brand simply refers to the consumer's awareness of the product and product line. Brand is also a manifestation and representative of the comprehensive quality of goods. When people think of a certain brand, they always associate with fashion, culture and value. When creating a brand, the company constantly creates fashion and cultivates culture. Strong and big, constantly shifting from low added value to high value-added upgrade, to a high-level transformation of product development advantages, product quality advantages, and cultural innovation advantages.
To reduce the overall cost for customers, to achieve a win-win situation is the general technology and products of Wang Dao Ke Rui China General Manager Liu Erzhuang Career, but the price is not low, then why the market of Cree is still booming, which is benefited from Cree Extraordinary marketing ideas. Thinking about what customers think, even before the customer thinks, is the marketing philosophy of Cree.
Liu Erzhuang said that in the face of the price stifling in the market, Career insisted on negotiating with the comprehensive cost of products, helping customers to reduce overall costs and achieve a win-win situation. The comprehensive cost includes the purchase cost of the product, the post-maintenance cost, and the accumulation of brand and reputation. In short, the product that can help the customer to make money is the product that can impress the customer. Career's vision is to help customers achieve higher value than the product itself and win-win with customers. Although the price and value are different, but the things involved are thousands of miles apart. If you are blindly pursuing the price, you only pay attention to the short-term one- or two-single business, only earn one or two days of money, then such a business is not long-lasting. And value-oriented companies can get the benefits of profit and benefits from the long-term, and ultimately harvest the brand.
Liu Erzhuang also admits that in the current few domestic excellent packaging manufacturers are increasingly exerting efforts to catch up with the momentum, in this turbulent environment, Career's market strategy will focus on improving product cost performance, on the one hand to enhance products Performance, on the other hand, through innovation to reduce overall costs.
Relying on professional companies to develop a comprehensive brand strategy Deng Zichang, director of Shenzhen Changfang Semiconductor Lighting Co., Ltd., in order to create a brand with distinctive core values ​​and gradually accumulate brand assets, firstly, enterprises need to understand the complete composition of brand assets and thoroughly understand the indicators of brand assets. Such as popularity, quality recognition, brand association, premium ability, brand loyalty and the relationship between them. On this basis, combined with the actual situation of the enterprise, the brand equity goal to be achieved in brand building should be formulated, so that the brand creation work of the enterprise has a clear direction, aiming at it and reducing unnecessary waste. Since current LED companies generally do not have the professional ability to develop brand communication strategies, relying on professional communication company services can do more with less.
Rectangular Lighting has specially sought out professional advertising agencies to tailor their strategic new product development services, including strategic new product exclusive image management, strategic new product communication strategy and implementation, Changfang lighting strategy new product marketing and implementation, and strategic new product market. Information collection and response.
The long-term employs a professional team to plan and implement the brand strategy. After full implementation, the brand structure and product structure will be more clear. Deng Zichang, director of Changfang Lighting, said that compared with competitors, the channel is the short-board of the long-party lighting. The company must establish a brand first, and the long-term goal is to make up and optimize the short board.
Brand promotion channel, both hands must be hard. Shenzhen Zhiming Technology Co., Ltd. brand director Mei Zhimin If the product is the quality and foundation of the brand, the channel is the number of brands. Mei Zhimin, the brand director of Zhouming Technology, said that the brand needs to rely on product support, and the brand will also drive the construction of the channel. Use high-cost products to occupy the channel and enhance the brand's reputation. If you do a good job, you can win more dealers' trust in the company, and dealers will be willing to grow together with the company.
At present, many dealers on the market do not understand LED companies and LED products, and they are very confused when choosing an agent brand. Moreover, many products on the market are of mixed quality, lack of post-service guarantees, and the overall price is high, causing consumers or distributors to be discouraged from LED lamps.
The promotion of the brand is only the first step. Advertising, including hiring the image spokesperson, is only the first step in brand building. Mei Zhimin believes that the construction and maintenance of the brand is the most important. Foreign brands have experienced a hundred years of precipitation, pay attention to word of mouth, pay more attention to every detail of the product, and truly achieve value consumption. Brand building is not a one-off event. It is closely related to the product quality of the company, the richness of the product line, the marketing channel, and the financial strength. It requires the company to spend a lot of manpower, material resources and time. Some brand experts believe that a company can only truly create a consumer-recognized brand if it has high-quality products, rich product systems, strong distribution channels and strong financial strength and a viable brand system.
Differentiated development, creating a high-satisfaction third-party service brand Ye Jian, general manager of Guangzhou International Commodities Fair Trade Co., Ltd. Although LED has the advantages of bright color and low carbon energy, government and LED manufacturers are also spending Great efforts have been made to promote and apply, but many end consumers are not paying for this. What is it? Is the price expensive? Is the quality reliable? How to choose these products? Which brands are trustworthy? Problems such as this may become a question for consumers when applying LED lighting products.
To this end, in order to allow more consumers to accept and use LED lighting products, in addition to price cuts, popularizing product knowledge, strengthening brand promotion, strict quality control, and good after-sales service have become top priorities. Guangzhou International Commodity Exhibition Trade City Co., Ltd. was established on February 26, 2008. It is a project company established for the development and construction of the Guangzhou International Commodity Exhibition and Trade City project based on the principle of the government of Guangzhou Municipal Government and the operation of the enterprise. The project is located in Hualong Town, Panyu District, Guangzhou City, covering an area of ​​about 4,800 mu (the other has 2,000 mu of reserve development land in Linjiang). The total investment of the project is expected to reach 14.5 billion, making it the largest in the world, with the largest variety of products and the most complete functions. The most influential international trade and exhibition platform, the aircraft carrier of the global exhibition trade wholesale market.
In order to build a well-known LED and lighting exhibition trade platform, Guangzhou Optics Valley proposed innovative ideas for building four platforms, namely, brand aggregation platform, modern trading platform, full industry chain service platform and procurement alliance platform. In addition, Guangzhou Optics Valley adheres to the high-end and differentiated business routes, and introduces Guangdong Provincial Product Quality Supervision and Inspection Center, Sun Yat-Sen University Lighting Engineering Research and Design Center, Guangdong Industrial Technology Research Institute, Central Academy of Fine Arts Lighting Application Design Laboratory, etc. The organization will make every effort to ensure the quality of the products and the level of design and technology in the park.

Chain Series For Industrial And Mining Accessories

Chain Series for Industrial and Mining Accessories

We are loading in Handan Hebei , we are professional manuctuer for Chain in China:

We product and designated of professional production lifting chain, High Strength Chain,Hot Galvanized Chain,Long Link Lashing Chain,Eye Bolt Chain Link,Anchor Chain of mining equipment and accessories.

The company mainly produces management 3-42mm circle chain, hoisting equipment, mining conveying equipment, improve equipment, mining supporting, Marine chain.
The product detail description:
1.High strength chains, chains complete sling.
2.Mine High Strength Chain and sprocket wheel, scraper, connecting ring, central trough etc mine accessories.
3.Cement hoist with circle chain and sprocket wheel, hopper, chain hoist accessories, hook etc board ascension chain, NSE en FU plate, highly ascending chain conveyor chain.
4.Various specifications of the transmission roller chain, adornment chain, greening chain, boiler slag removal machine chain, stainless steel chain, chain hook, d-rings, d-rings sets etc.
5.Fishery chain, fishing nets chains, chains, chains ship bound, wharf chain cover.
6.Have a file, no files chain.
7.Anchor, anchor plate, nuts.
8.The group also can produce according to the standard mining equipment and mineral machine fittings
9the company can according to user requirements custom-made production various specifications of the different product, welcome letter from the advisory.

Lifting Chain Series,Mine High Strength Chain,Hot Dip Galvanized Welded Steel Chain ,Long Link Lashing Chain,Eye Bolt Chain Link,Anchor Chain

Hebei Fangyu Trade Co., Ltd. , https://www.laderytrading.com