Mitsubishi will announce a mid-term strategy for a number of new cars to be imported

Mitsubishi Motors was born in Japan. Its Mizushima Works, as Mitsubishi's oldest manufacturing facility, has become the maker of the Lancer EVO series models without a dispute. EVO is one of Mitsubishi's most famous car models. The development of the car has passed 10 generations of models so far, and its sports performance is also the most prominent in its class.

As the home version of the EVO racing car, after its introduction into China, Wingshen was deeply loved by domestic consumers for its continuation of the prototype sports performance. A few days ago, Southeast Mitsubishi's newly revised Wings God has officially gone offline and will be officially listed early next year. Of course, this is only the beginning for Southeast Mitsubishi. Mitsubishi Southeast also has a "bigger plan." In an interview with China Netcom, Southeast Mitsubishi’s Sales Minister Yi Shanyou said: “Southeast Mitsubishi will announce its strategy for the next 3-5 years next year, and will introduce a number of new models in 2016.”

In 2014, Southeast Mitsubishi is poised for a year. After releasing a new strategic plan next year, Southeast Mitsubishi will also exert its efforts on products. In 2016, 2017, and 2018, Southeast Mitsubishi will launch new models. During the Guangzhou Auto Show, the Southeast Mitsubishi official once said that in the future, A0-class models equipped with high-performance engines will be introduced, and new-level models will also be introduced. In addition, Mitsubishi Motors is also deeply involved in research and development of new energy, especially plug-in hybrids. In the future, it will also be one of the directions Mitsubishi will consider in the future. In the future, PHEV plug-in hybrid models will be introduced. These new cars are expected to be launched by Southeast Mitsubishi after 2016.

In addition to its expansion in new energy technologies, Mitsubishi Southeast will introduce Mitsubishi's new engine to the next generation of Wings. At present, the Wings is equipped with three naturally aspirated 1.6L, 1.8L and 2.0L engines. In the future, the entire new generation of Mitsubishi will be expected to carry the new engine developed by Mitsubishi. Although the basic information of this engine is still unknown, The small-displacement supercharged engine is a current trend, and this new engine equipped by the next-generation wing can also develop in this direction.

At present, the Southeast brand and the Mitsubishi brand have been selling on the Internet. It is understood that in the dual-brand sub-network sales, the two will be differentiated in positioning: Mitsubishi brand will go mid-range and mid-to-high end, while the Southeast brand will take the economical model. route. With the increase of Southeast Mitsubishi's new models, dealers are bound to adjust in the future. In fact, Mitsubishi Motors has been brewing sales of Southeast brands and Mitsubishi brand sub-networks internally after joining Southeast Automotive, but it has not yet formed. The proposal of the "medium-term strategic plan" may be able to solve this problem.

Wing God and Lancer are very sporty and personalized models. Mitsubishi Southeast will also inherit Mitsubishi's sports and personality qualities to continue the brand's qualities. This year, Southeast Mitsubishi launched the first quarter of the Yizu Party marketing campaign with the “5945 Me” brand. Next year, Southeast Mitsubishi will continue to launch activities in the second season of different styles, and will continue to strengthen sports marketing. In addition to entering the CRC event, it also plans to organize a safety training camp for consumers and other activities. On this basis, Southeast Mitsubishi will continue to carry out brand marketing with the theme of “sports and personality” in the next 3-5 years to increase brand awareness.