The drastic rush of the taxi software has just fallen, and the business car rental has once again staged a money-burning battle. A driver employed by the Didi Special Vehicle revealed to the Beijing Business Daily reporter yesterday that the drip train will give the driver a 1:1 subsidy during the peak hours, and the driver can earn double copies. This has caused some drivers in the industry to flow to the Didi. However, competitors are more likely to use the car to start responding with burning money.
The driver turned white-collar According to the Beijing Business Daily reporter, the current drip car has introduced a subsidy new deal to attract drivers. A drip driver said that the company gives a 1:1 subsidy to its drivers, that is, every time a driver accepts a single order, the drip will give the driver the same subsidy as the bicycle. If the driver can receive a daily order of 1,000 yuan, the drip car will give the driver an extra commission of 800 yuan. The driver also revealed to the Beijing Business Daily reporter: "I don't have to be too tired every day, and I have no problem with 20,000 yuan in January."
Like the Didi Special Car, another domestic commercial car rental giant has a large subsidy policy for drivers. According to Ms. Li, an easy-to-use car user, a business trip back to Beijing called a special car at 16:50. After getting on the bus, the driver did not confirm the lady’s ride, but let her cancel and then call again. Let yourself answer again. It was just after 17 o'clock. “The driver said that there is a peak subsidy for the order from 17 to 20, 100 yuan per hour. This subsidy has been implemented for some time.â€
It is understood that the current domestic charter car platform includes the drip car, the first car, the easy to use car.
Opening a car into a fashion Because the drip car gave the driver a generous subsidy, it also triggered other drivers about the car rental platform to quit. An easy-to-use car driver told the Beijing Business Daily: "The subsidy provided by the Drip Special Vehicle is really tempting. Before that, some drivers went to the Drip Special Vehicle."
There is also a taxi driver who chooses to quit. Master Gong has been driving a taxi for many years in Beijing. After hearing that the drip car provided huge subsidies, he said that he intends to give up the taxi to go to the drip car to pick up the passenger. In addition to full-time drivers, it is also a good choice to be a part-time driver to the rental car platform. Mr. Fan, who is a security guard in a private enterprise, told the Beijing Business Daily that when the security wage was only 2,000 yuan, the salary of the drip train was much higher, and it was easy. "I have a driver and I plan to resign in the past few days to apply for a driver." Mr. Fan said.
Still a giant game In addition to providing a large amount of subsidies for drivers, the car rental platform also provides consumers with a large number of preferential measures, with tens or even hundreds of yuan coupons to attract consumers to experience business vehicles. However, according to the Beijing Business Daily reporter, the reason why the driver can give the driver a large amount of subsidies and large coupons for consumers is because of the strong giant support behind the car rental platform.
It is understood that the Didi car is one of the services of the Internet giant Tencent's Didi taxi, while the No. 1 car comes from another giant Alibaba. In fact, similar to the fierce competition of dripping taxis and fast taxis, the No. 1 car also provided subsidies and discounts for drivers and consumers. Ye Hao, the public relations director of No. 1 car, told the Beijing Business Daily that the No. 1 car currently provides dynamic flexible subsidies for drivers for the driver's empty driving route and waiting time. The subsidies include double wages and order rewards.
Although the No. 1 car did not specify the specific subsidy rules, from the previous competition between the taxi and the Didi, the subsidies and discounts for the No. 1 car will not be less than the Drip. From this point of view, business car rental has become a game between the giants.
According to industry insiders, it is now the top priority for car rental platforms to expand the market size and increase visibility when the car rental platform is on the road. By increasing the driver's treatment and giving consumers a large number of coupons, they can attract a lot of popularity, but this money-burning model will not last long.
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