As December has arrived, and at the end of the year-end inventory, overall, the current situation of local companies is not optimistic. In this regard, Chen Hongsheng, deputy general manager of Geely Automobile Sales Co., told reporters that the difficulty of self-reliance is mainly reflected in product strength and brand power. He pointed out that the domestic auto market presented a "blowout" in the early years, which once whitewashed many problems. One of them was that the local enterprises had delayed product replacement and even broke the file, which could not meet the needs of market changes. This contradicts the contradiction between the current consumption upgrade, the price reduction of the joint venture model and other reasons.
Therefore, when it comes to the current dilemma, more should be understood as an adjustment period caused by insufficient product strength. If we talk about how to break the game, we are looking at the current models, and the SUV and MPV have become the main growth points of local enterprises.
According to statistics from the China Association of Automobile Manufacturers, in the first ten months of this year, the cumulative sales of SUVs in China reached 3,317,100 units, a year-on-year increase of 33.3%. In the same period, MPV accumulated sales of 1,157,200 units, a year-on-year increase of 47%, accounting for 10.3% of the total number of passenger vehicles, up 2.4% year-on-year. The growth rate of SUV and MPV market segments is much higher than the overall level of 9.8% for passenger cars.
As far as the performance of independent enterprises is concerned, the independent companies such as Great Wall Motor, Changan Automobile, FAW Pentium and BYD have already sold a large proportion of their SUV and MPV models.
Specifically, starting from the data analysis, compared with the first 10 months of this year, in the sedan market, only Changan Yidong and Geely Emgrand EC7 ranked 20th and 24th respectively with 133,000 vehicles and 117,000 vehicles, respectively. In the field of sputum, SUV and MPV, the performance of autonomy is much better.
From January to October, not only the Great Wall H6 alone dominated the SUV market with a total sales volume of over 250,000 vehicles, but also a number of independent SUV models with outstanding performance, with a total of 7 seats in the top 20. Changan CS35, BYD S6, Great Wall M4, Chery Tiggo 5, FAW Car X80, Guangzhou Automobile Chuanqi GS5 and other models, respectively, 86,000, 85,000, 77,000, 74,000, 63,000 and 60,000 Performance, ranked 9th, 10th, 11th, 13th, 19th, 20th.
Looking at the MPV market, among the top 20 sales in the same period, the autonomy has occupied as many as 13 seats. Changan Onofrio, Dongfeng Fengxing Lingzhi, Dongfeng Fengjing Jingyi, Dongfeng Xiaokang Scenery, Beiqi Weiwang M20, Jianghuai Ruifeng, Changan Ouliwei sold 117,000 vehicles, 106,000 vehicles, 90,000 vehicles, 60,000 vehicles and 58,000 vehicles respectively. 50,000 vehicles and 38,000 vehicles are ranked 2nd, 3rd, 4th, 6th, 8th, 9th and 10th.
For this reason, including the current strong momentum, such as Changan Automobile, has focused on the future strategy to focus on the SUV and MPV markets.
Although some industry experts pointed out that local companies still need to walk with SUVs and cars, and even think that companies such as Great Wall Motors have been too focused on SUVs.
However, in the case of market research firm IHSAutomotive, in the face of increasingly popular SUVs and crossover models, traditional four-door sedan is losing market share, and SUVs and crossover models will continue to maintain rapid growth.
Taking the US market as an example, IHSAutomotive data shows that the market share of traditional four-door sedan has been declining over the past five years. In the first five months of this year, sales of SUVs and crossovers in the US market accounted for 36.5%, which is the first time to surpass cars, accounting for 35.4% of the same period. Looking back at 2009, the above figures are 31.5% and 36.5% respectively. In the past six years, the total number of SUVs and crossover vehicles increased by about 5%, while that of cars decreased by 1%.
Judging from this, the Chinese SUV market still has great potential for exploration. But at the same time, it is particularly important to emphasize that although the market is booming, as Chen Hongsheng said earlier, consumption upgrading is as important as product strength. Wei Jianjun, chairman of Great Wall Motors, made a famous saying, "Pig can also go to the tree when the wind is big." Despite the current excellent performance, the autonomy still needs to be guarded against the old road of many years ago, that is, under the hot environment of the market, it has covered many product problems, which led to the lack of continuity in the subsequent development.
To this end, how to improve product strength is still a topic that local enterprises urgently need to solve. In this regard, going up has been considered the only way.
Haval H9, Chuanqi speed Bo, coupled with the slightly less expensive Geely pride and BYD S7, local high-end SUV models, currently close to the joint venture price range. At least compared to itself, it has been significantly improved than the Harvard H6, Chuanqi GS5, BYD S6 and other models.
In the future, whether the local SUV models that are gradually entering the mid-to-high-end market will be recognized by consumers will be a major focus of the industry, and will also be the key to determining the success or failure of the current stage.
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